Amcal have annoyed me in the past with their promotion of baby formula.  They often offer coupons for discount formula through their baby club.  I remember emailing them when I first noticed that but the reply I received clearly showed they didn't give a hoot because as far as they were concerned they weren't 'advertising' baby formula.  Fine line if you ask me.
 
They are the only chemist within a 35 minute drive for me but I still avoid them at all costs.
 
Jayne
 
----- Original Message -----
From: Barb Glare
Sent: Tuesday, January 18, 2005 11:20 PM
Subject: [ozmidwifery] Amcal

Hi,
 
I ruined my day today by picking up a brochure at an Amcal pharmacy.  I quote
 
"Feeding Problems

Whether you are breast or bottle feeding your baby, things don't always go smoothly. Some women have problems with cracked, sore nipples and infection (called mastitis) Some babies can have difficulty in attaching to the breast or with sucking.  It may also take time before the production of breastmilk adjusts to your baby's needs.  Your Amcal pharmacist can offer advice on many common feeding problems and, if you are bottle feeding your baby, they can help you choose the right formula from the many available.  Breast milk is generally considered good for babies and you can consult your Pharmacist or GP when considering formula products."

priceless, huh?  Odd how they mention you may have problems whether you are breastfeeding or bottle feeding, but all the problems they mention are breastfeeding problems.  Not that baby's stools will be so hard they will be agony to pass.  Not the problems associated with allergies etc.  And the last sentence....I'm speechless....

If you are offended by this as I am, I  suggest that you report this to  APMAIF  Their guidelines are at
http://www.health.gov.au/internet/wcms/publishing.nsf/Content/health-pubhlth-strateg-foodpolicy-apmaif.htm
But don't take them too literally, just let them know that you are NOT HAPPY with this sort of behaviour.  I have met with APMAIF, and they tell me they don't see the point in attempting to strengthen their scope of practice because they rarely ever get complaints from mothers or health professionals.  If you feel the urge to complain to AMCAL their website is www.amcal.com.au
Barb

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