----- Original Message -----
Sent: Thursday, September 14, 2006 8:09 AM
Subject: [ozmidwifery] Fw: Karicare Ad/Parents Jury
Hi,
check this out. This ad is one of the most appalling examples of the insidious methods formula companies use to advertise their product.
I'd encourage everyone to vote.....
http://www.parentsjury.org.au/tpj_news.asp?ContainerID=1967Nomination 3: Karicare Toddler Gold Formula
Ad description: Claymation bear with toddler bear. She talks about feeding her child Karicare instead of regular cows milk. "Nature's next step."
Parents concerns:
- "Very false advertising by saying the mother didn't want to introduce the milk of another species so is giving formula instead. It is a cows milk derivative and really high in sugar so very false."
- "It vilifies regular cows milk but the product actually contains cows milk."
Fact:
- Made with whole cows milk powder.
- High in added sugar in the form of maltodextrin and dextrose.
- World Health Organisation recommends "all babies are exclusively breastfed for at least the first six months of life and together with complementary food, breastfed ideally for up to two years." (The Public Health Association of Australia, 2006)
[Non-text portions of this message have been removed]
Barb Glare
Mum of Zac, 12, Daniel, 10, Cassie 7 & Guan 3