The site itself is just a science project made by some really smart
folks in MSR :) ..typically MSR folks just dump that kind of thing
online as a discussion point for the masses (ie kind of a techfest
show and tell). I wouldn't rate the merits of Silverlight in this
instance just yet until it goes through the usual Vendor outsource (ie
dump into some marketing agencies hands and they'll in turn come back
with a site - eg Zaaz.com does a lot of work for Microsoft in this
space etc).

Until it gets to that point atm it's just a public show and tell /
science project.

As for Silverlight + Search Engines. It's possible to have a site SOE
compliant with a combination of deep linking and html/css. You just
need to approach your site carefully and establish page gating
smoothly for one and secondly ensure your content is within context to
the bookmarked URI's.

Deep Linking was always one of these 800lbs gorilla that really could
of been tackled and it shouldn't rely on Google etc to index your
XAML/XAP as that kind of breaks the Search Engine(s) model anyway.
Instead there should be a way forward in terms of creating screen by
screen UI's that you can activate deep linking on (kind of like "take
snapshot here") and move forward. .NET RIA Services hinted at this but
its still coming up short on this approach and it really needs some
carefully planned out features from end to end to enable this so that
developers can tap into some basic API's and still have best of both
worlds - rich engaging experiences as well as SEO compliant engaging
experiences.

Adobe Flash + Google partnered up here to try this via the Search
Engine and automation route, but it's kind of not worked given in
order for it to be effective via this route Google would have to
explain in more finite detail how it indexes .SWF files online, which
is bad as the moment this occurs all the SEO car salesmen out there
would quickly game the algorithiums and we'd be back to Circa 2002 -
Yahoo! days where highest bidder gets highest ranking.

Technically though its all possible today even with the AS-IS
Silverlight runtime to make a site SEO compatible but you just need
the maturity of the developer team(s) in question to understand both
sides of the isle well enough.

Regards,

Scott Barnes

http://www.riagenic.com



On Thu, Sep 16, 2010 at 2:16 PM, Tony Wright <[email protected]> wrote:
> I guess I’d be asking what the purpose of the site is from project emporia’s
> point of view. If they are trying to attract traffic, they will have a lot
> of difficulty if they don’t solve the problem that search engines refuse to
> look at content inside Silverlight apps – it’s why no-one chooses
> Silverlight for blog engines!
>
>
>
> Because of this one issue, Silverlight is only good for:
>
> Line Of Business apps
>
> Small on page applets
>
> Video streaming
>
>
>
> T.
>
>
>
> From: [email protected]
> [mailto:[email protected]] On Behalf Of Darren Neimke
> Sent: Thursday, 16 September 2010 2:13 PM
> To: [email protected]
> Subject: RE: HTML5 vs WPF/SL - continued!
>
>
>
> Just to extend yesterday's discussion about SL vs. X vs. Y... what do people
> on this list think about this site:
>
>      http://www.projectemporia.com/
>
> Use of Silverlight for a site like that?  Good?  Bad?  Meh?
>
> Note that the site itself was created by teams which are internal to
> Microsoft:
>
>      >> "Project Emporia is an Alpha release from FUSE Labs and Microsoft
> Research"
>
>
>
> Darren Neimke
> [email protected]
>
>
>
>
>
> ________________________________
>
> Date: Wed, 15 Sep 2010 14:01:58 +1000
> Subject: Re: HTML5 vs WPF/SL - continued!
> From: [email protected]
> To: [email protected]
>
> Good points... but I wonder, what's going to happen to smooth streaming
> actually, it sounds a lot like the HTTP Live Streaming standard that Apple
> made, which got people talking the other week when they had the ipod keynote
> live stream.
>
>
> On Wed, Sep 15, 2010 at 12:56 PM, Jose Fajardo
> <[email protected]> wrote:
>
> Eg. Let's say a lot of the really cool features of SL make it into MS's
> HTML5 stack...
> 1. Smooth Streaming
>
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