----- Forwarded Message -----
From: "Pete Speller, Greenpeace" <[email protected]>
To: [email protected]
Sent: Wednesday, 25 April 2012, 18:27
Subject: Make Apple ditch dirty coal
Apple relies on coal. Make the technology giant clean up its act
Hi there,
Today, Greenpeace volunteers went to Apple's flagship store in London to expose
the truth about how much coal goes into powering 'the cloud' - the giant data
centres which store and send all the pictures, emails, songs and streaming
videos we enjoy every day.
Apple's iCloud is one of these services partially powered by coal. As a leading
technology company, Apple could lead the way by powering the data centres that
host its iCloud with clean, renewable energy.
Tell Apple to switch off coal and clean our cloud - email CEO Tim Cook now
Last year, you helped persuade Facebook to move towards clean energy which was
an amazing success - thank you! Other companies like Google and Yahoo are also
industry leaders with data centres powered by renewable energy. Now it's time
for Apple to join them by switching off coal.
Apple knows the future is in renewable energy - its HQ in Ireland runs on 100%
renewable energy and it has made an encouraging announcement about one of its
US data centres. But the bulk of its iCloud data centres are trailing behind
and are still reliant on a Victorian power source, coal.
Tell Apple CEO Tim Cook to switch off coal and power the cloud with clean
renewable energy
After all, as visionary Apple founder Steve Jobs famously said, "...the ones
who are crazy enough to think that they can change the world, are the ones who
do." Today, it's time for Apple to live up to that spirit.
And it's up to us to lead the way.
Pete Speller
Greenpeace UK
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