----- Forwarded Message -----
From: Ricken Patel - Avaaz.org <[email protected]>
To: "[email protected]" <[email protected]> 
Sent: Tuesday, 31 July 2012, 17:00
Subject: Avaaz and the Challenge of our Time

Dear fellow Avaazers, 
 

It is wonderful to finally be able to unite with other people on this planet, 
to stand up, to be heard. I am so happy and so proud to be part of Avaaz. 
Sometimes I can't believe this is really happening! THANK YOU … from the bottom 
of my heart to all the people who are part of this movement, united in a common 
spirit.
-- Alexandra, Avaaz member from Germany
 Something big is happening. From Tahrir Square to Wall St., from staggeringly 
brave citizen journalists in Syria to millions of us winning campaign after 
campaign online, democracy is stirring. Not the media-circus, corrupt, 
vote-every-4-years democracy of the past. Something much, much deeper. Deep 
within ourselves, we are realising our own power to build the world we all 
dream of. We don't have a lot of time to do it. Our planet is threatened by 
multiple crises - a climate crisis, food crisis, financial crisis, 
proliferation crisis ... These crises could split us apart like never before, 
or bring us together like never before. It's the challenge of our time, and the 
outcome will determine whether our children face a darker world or one thriving 
in greater human harmony. This is our challenge to meet. With 15 million 
hopeful citizens and rising, Avaaz is the largest global online community in 
history. There is no other massive, high-tech,
 people-powered, multi-issue, genuinely global advocacy organization that can 
mobilize coordinated democratic pressure in hundreds of countries within 24 
hours. Our potential is unique, and so is our responsibility. It's amazing, 
butjust 20,000 of us make our entire community possible with a small weekly 
donation of $3 or $5, the price of a cup of coffee. That funds all of Avaaz's 
core expenses. But to rise to this moment and win it, we need to accelerate -- 
by doubling our number of weekly 'sustainers' to 40,000, and doubling our 
capacity to do everything we do. Click below to make it happen and buy the 
world a cup of coffee: 
https://secure.avaaz.org/en/sustain_avaaz_2012_i/?bkJXjab&v=16735 Making a 
small but steady weekly contribution enables Avaaz to plan responsibly around 
long-term costs like our tiny but awesome staff team, our website and 
technology, and the security of our staff and systems (this can get pricey when 
our campaigns are taking on
 shady characters!). It also means we have the ability to respond immediately 
to crises as they occur and jump on opportunities for action without delay. A 
very small donation of $3 or $5 per week from 20,000 more sustainers would 
enable our community to expand all our work next year, helping to save lives in 
humanitarian emergencies, protect the environment and wildlife, support 
democracy and fight corruption, push for peace and reduce poverty. Donating to 
Avaaz has a double-impact -- because our donations not only make change now by 
empowering particular campaigns, every contribution builds our community that 
will be making change for decades to come. It's an investment with both 
immediate and long-term results for our children's and our planet's future. 
Click here to contribute: Fundraising is often a problem for social change 
organizations. Government or corporate funding would profoundly threaten our 
mission. Funding from large donors also often
 comes with strings attached. And high-pressure tactics like telemarketing, 
postal mail, or direct on-the-street programmes often cost nearly as much as 
they raise! That's why the Avaaz model - online, people-powered donations - is 
the best way in the world to power an engine of social change, and a huge part 
of our community's promise. If we can multiply the number of sustainers we 
have, it will take our community, and our impact, to a whole new level. I can't 
wait. I know that donating is an act of hope, and of trust. I feel a huge and 
serious sense of responsibility to be a steward of that hope, and my team and I 
are deeply committed to respecting the trust you place in us with your hope, 
time, and resources. It's a special thing we're building here, and if we can 
keep believing in each other, anything is possible. With hope and gratitude for 
this amazing community, Ricken PatelAvaaz PS - In case you're mulling it over, 
here's 11 more reasons to
 donate to Avaaz :) Reason 1 – What we do WorksWith more than 15 million 
members in every nation of the world, able to mobilize at a moment's notice to 
pressing needs and opportunities, Avaaz works –- together we've saved lives in 
Haiti and Burma, reversed government policies from Brazil to Japan, and won 
victories on international treaties from banning cluster bombs to preserving 
oceans. Former UK Prime Minister Gordon Brown says of Avaaz "You have driven 
forward the idealism of the world ... do not underestimate your impact on 
leaders," while the Economist says Avaaz is "poised to deliver a deafening wake 
up call to world leaders," and Al Gore says "Avaaz is inspiring, and has 
already made a difference." We're only 5 years old and growing fast, and the 
more our members get involved and donate, the more impact we have.Make a 
donation here: 
https://secure.avaaz.org/en/sustain_avaaz_2012_i/?bkJXjab&v=16735Reason 2 – An 
Avaaz donation is an
 investment with permanent social change returnsWith Avaaz, our donations fund 
high impact campaigns that also recruit more people. More people means more 
donations, and more impact. So you're not only achieving a particular change 
with your donation, you're helping grow a community with new members that will 
multiply your donation many times over, and be a permanent and ever-increasing 
source of change. It's a tremendous philanthropic value to have this kind of 
double and permanent impact.Reason 3 – We have no bureaucracyAvaaz is a massive 
network of citizens, but our organization is absolutely tiny – just 45 full 
time campaigners with operational and technology support. Most large global 
NGOs have hundreds or even thousands of staff. Our small size means we have no 
time for red tape, layers of management, or being focused on anything but 
getting results.Reason 4 – We're regularly audited, and fiscally 
responsibleThere's a lot of fear out there
 about misuse of donated money. Most of the fear is misplaced – most 
organizations are filled with good people trying to do good things. With Avaaz 
you can be sure – partly because we're required by law to be audited every 12 
months. This audit thoroughly checks every aspect of our books and financial 
practices. We've been audited 6 times since we launched and every time been 
given a squeaky clean bill of health (for details, click here).Reason 5 – We 
have a world-class team that does outstanding workCampaigning, advocacy and 
social change are a serious and demanding business – the more competent the 
team, the more impact our donations have. Avaaz attracts some of the best 
campaigners and advocates in the world. Many of our Campaign Directors joined 
us after being CEOs of successful multi-million dollar advocacy organizations, 
and most have degrees from the top universities in the world.Donate now:
 https://secure.avaaz.org/en/sustain_avaaz_2012_i/?bkJXjab&v=16735Reason 6 – 
We're 100% IndependentAvaaz takes absolutely no money from governments or 
corporations. This is hugely important to ensuring that our voice is 
exclusively determined by the values of our members, and not by any large 
funder or agenda. While we received initial seed grants from partner 
organizations and charitable organizations, 100% of the Avaaz budget now comes 
from small online donations. This means that the only agenda we have to follow 
is the people's agenda.Reason 7 – We pass the money on when it makes sense, and 
give to the best effortsAvaaz has donated more than $5 million to other 
organizations, because we saw them as better placed than us to have impact on a 
particular issue. For example, we've granted $1.6 million to Burmese monks and 
aid groups, $1.3 million to Haitian aid organizations (see this video from the 
groups that received our donations), and more than $1
 million to relief organisations in Pakistan. The way we support organizations 
is important too. Most foundations have endless process and constraints that 
make them slow, bureaucratic and risk averse in supporting advocacy. Avaaz 
finds the best people and organizations and doesn't micromanage them – we just 
empower them to do what they know best.Reason 8 – We're political (this really 
matters)Most charities offer tax deductibility for donations. But this means 
that they are, in a way, partially taxpayer funded, and governments use that to 
place a very thick set of rules on what they can and can't do. Chief among them 
is restricting what they can say to criticize, support, or oppose a politician. 
Avaaz is very rare in that our donations are not tax deductible, leaving us 
100% free to say and do whatever we need to to get leaders to listen to people. 
Since so many important issues are won and lost in the political realm, this 
makes us much more
 effective than advocacy groups that shy away from speaking out 
politically.Reason 9 – We go where the greatest needs and opportunities areMost 
organizations focus on a single issue over a long period of time. This is very 
important to do, but that can mean that when desperate needs or amazing 
opportunities for social change arise, they get ignored because everyone is 
working on their own issue. Avaaz campaigns target the most urgent needs and 
opportunities, showing up just when a powerful burst of citizens' attention is 
needed most. We work continuously with top quality partners in the areas we 
campaign on, and all describe Avaaz as an amazing added value to their 
work.Click to donate: 
https://secure.avaaz.org/en/sustain_avaaz_2012_i/?bkJXjab&v=16735Reason 10 – 
Democratic accountability is hard-wired into our modelThe Avaaz model of 
campaigning is people-powered. Our priorities are set at annual and weekly 
levels by polls of our membership and every
 campaign we run is first polled with members. No matter how much work we put 
into developing a campaign, if it fails to get the greenlight from members, we 
don't run it. So on a day to day basis, how we spend the donations we receive 
is determined directly by members.Reason 11 – There's no other organization 
like usAvaaz is the world's first and only massive, high-tech, people-powered, 
multi-issue, genuinely global advocacy organization. In a world where the 
problems we face are consistently global, and the solutions to them 
increasingly require global, democratic action, Avaaz is uniquely placed to 
effect change. No other organization can rapidly mobilize large-scale, 
coordinated democratic pressure in over 193 countries within 24 hours. A new 
model of internet-based, people-powered politics has changed politics in 
several countries, and Avaaz is taking that proven model global. The result is 
already the largest global online movement in history, and
 we're just getting started.Make a secure donation to Avaaz: 
https://secure.avaaz.org/en/sustain_avaaz_2012_i/?bkJXjab&v=16735 

________________________________

Avaaz.org is a 15-million-person global campaign network that works to ensure 
that the views and values of the world's people shape global decision-making. 
("Avaaz" means "voice" or "song" in many languages.) Avaaz members live in 
every nation of the world; our team is spread across 19 countries on 6 
continents and operates in 14 languages. Learn about some of Avaaz's biggest 
campaigns here, or follow us on Facebook or Twitter.

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