Any truth to this article? [2 - attached]  I wonder if there's an 
inevitable cycle [1] at play:

1) Business tries to do it legit
2) Business goes bankrupt due to impossible pricing
3) Pirate does it the easy way
4) Pirate gets sued to oblivion
5) Pirate does it the hard way.
6) ... it's free for the rest of eternity

If so, when it comes to web radio, it seems we're passing stage 2.  Next 
up should be a round of central pirate stations -- essentially 
large-scale shoutcast installations -- which briefly flourish followed 
by being wiped out.  The third wave should come in a couple years -- 
maybe some sort of centralized preference engine tied to decentralized 
streaming straight from trackerless torrents?  Sounds like a fun project!

-david

[1] http://blog.quinthar.com/2008/08/wheel-of-piracy.html
[2] 
http://www.washingtonpost.com/wp-dyn/content/article/2008/08/15/AR2008081503367_pf.html

Giant of Internet Radio Nears Its 'Last Stand'
Pandora, Other Webcasters Struggle Under High Song Fees

By Peter Whoriskey
Washington Post Staff Writer
Saturday, August 16, 2008; D01

OAKLAND, Calif. -- Pandora is one of the nation's most popular Web radio 
services, with about 1 million listeners daily. Its Music Genome Project 
allows customers to create stations tailored to their own tastes. It is 
one of the 10 most popular applications for Apple's iPhone and attracts 
40,000 new customers a day.

Yet the burgeoning company may be on the verge of collapse, according to 
its founder, and so may be others like it.

"We're approaching a pull-the-plug kind of decision," said Tim 
Westergren, who founded Pandora. "This is like a last stand for webcasting."

The transformation of words, songs and movies to digital media has 
provoked a number of high-stakes fights between the owners of 
copyrighted works and the companies that can now easily distribute those 
works via the Internet. The doomsday rhetoric these days around the 
fledgling medium of Web radio springs from just such tensions.

Last year, an obscure federal panel ordered a doubling of the per-song 
performance royalty that Web radio stations pay to performers and record 
companies.

Traditional radio, by contrast, pays no such fee. Satellite radio pays a 
fee but at a less onerous rate, at least by some measures.

As for Pandora, its royalty fees this year will amount to 70 percent of 
its projected revenue of $25 million, Westergren said, a level that 
could doom it and other Web radio outfits.

This week, Rep. Howard L. Berman (D-Calif.) is trying to broker a 
last-minute deal between webcasters and SoundExchange, the organization 
that represents artists and record companies. The negotiations could 
reduce the per-song rate set by the federal panel last year.

The two sides appear to be far apart, however, with Berman frustrated.

"Most of the rate issues have not been resolved," Berman said. "If it 
doesn't get much more dramatic quickly, I will extricate myself from the 
process."

"We're losing money as it is," said Westergren, a former acoustic 
rocker. "The moment we think this problem in Washington is not going to 
get solved, we have to pull the plug because all we're doing is wasting 
money."

The digital reproduction of works in print, audio and video has provoked 
waves of lawsuits over who should benefit from copyrighted works 
distributed over the Internet.

The media company Viacom sued YouTube for running clips. Record 
companies have sought to punish file-sharers. And in radio, the digital 
transformation has recharged long-standing disputes over how much 
performers and their record companies ought to be paid when a song gets 
played.

By contrast to traditional radio, which broadcast only one song at any 
given time, Pandora's technology allows listeners to create their own 
stations, through which hundreds of thousands of song are played 
simultaneously.

For example, if a Pandora listener expresses a preference for "Debaser" 
by the Pixies, Pandora will search its catalog for songs that have 
similar musical qualities and create a station accordingly.

Soon after its launch, Pandora drew raves and listeners. Revenue at the 
growing company, which is supported by venture capital investors, was 
slated to rise above costs for the first time in 2009, Westergren said.

Then came the decision by the Copyright Royalty Board.

"I was on the bus when I get this message on my Treo," Westergren said. 
"I thought, 'We're dead.' "

SoundExchange, the organization that represents performers and record 
companies, said it supports the higher royalties for Internet radio 
because musicians deserve a bigger cut of Internet radio profits.

"Our artists and copyright owners deserve to be fairly compensated for 
the blood and sweat that forms the core product of these businesses," 
said Mike Huppe, general counsel for SoundExchange.

The Copyright Royalty Board last year decided that the fee to play a 
music recording on Web radio should step up from 8/100 of a cent per 
song per listener in 2006 to 19/100 of a cent per song per listener in 2010.

Multiplied by the millions of songs and thousands of listeners Pandora 
serves, that means the company will have to pay about $17 million this 
year, Westergren said.

The effect may be even worse for smaller outfits. Many small webcasters 
have said that the royalties as determined by the copyright board would 
be 100 percent to 300 percent of annual revenue, said David Oxenford, a 
lawyer who represents some of them.

"Obviously, that's not going to work," he said.

Even more galling to webcasters is the fact that they pay more for 
playing a song than traditional or satellite radio, a result of 
patchwork regulation created as each technology emerged.

Traditional radio pays nothing in performance royalties, though 
SoundExchange is pressing to change that. Satellite radio pays 6 or 7 
percent of revenue. And then there are webcasters, which pay per song, 
per listener.

Using listener figures from Arbitron for XM Satellite Radio, it is 
possible to estimate that the company will pay about 1.6 cents per hour 
per listener when the new rates are fully adapted in 2010. By contrast, 
Web radio outlets will pay 2.91 cents per hour per listener.

SoundExchange officials argue that because different media have 
different profit margins, it is appropriate to set different royalty rates.

Moreover, they complain, Internet radio stations have done too little to 
make money from playing their songs.

Pandora makes advertising money only from spots placed on its Web page, 
not on audio ads that run between songs. Other stations are similarly 
struggling to persuade companies to pay for advertising in the new medium.

"We're taking this challenge very seriously," Westergren said. "When we 
have our board meetings, the central topic is the revenue trajectory, 
not how happy our users are."

He said Pandora has a 30-person ad sales operation, or about 25 percent 
of its workforce. The company will soon start running subtler ads 
similar to those on National Public Radio, too, he said.

"Something like 'The next half hour is brought to you by . . .' " he said.

Westergren and other webcasters argue that Web radio, which generally 
plays a far wider range of music than is offered by traditional radio, 
provides invaluable promotion for many independent musicians.

Matt Nathanson, a singer-songwriter who has recorded for both major and 
independent record labels, said he is worried that the demands placed on 
Internet radio could "choke" the industry before it gets its footing.

"Net radio is good for musicians like me, and I think most musicians are 
like me," he said. "The promotion it provides is far more important than 
the revenue."

Westergren, seemingly wearied by the constant haggling over the issue, 
signaled that Pandora's investors may also be impatient for an end.

"We're funded by venture capital," he said. "They're not going to chase 
a company whose business model has been broken. So if it doesn't feel 
like its headed towards a solution, we're done."



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