The Shift to the New Reality 
  The Shift is the mass awakening of humanity’s heart. This transformation of 
consciousness, the greatest one ever recorded, first became apparent in the 
mid-1960s and has been building momentum ever since. 
  The Shift is a collective transformation consisting of the sum of each 
individual’s step forward into the New Reality. Each person, in their own time, 
is moving forward into a new stage of consciousness, one which brings a wider 
vista and an awareness that springs from the heart. 
  In the early 1960s, just one in fifty adults had reached this new awareness. 
Today, according to extensive surveys, more than one in four adults in the 
United States and Europe have moved into the heart space which forms the 
nucleus of The Shift. 
  The New Reality is not something vague. It is as real as the notes on a piano 
keyboard. It has a specific frequency, as this book will reveal. Each stage of 
human consciousness resonates to a specific note within the musical octave. 
This new stage of consciousness resonates to the note F sharp. When a person’s 
consciousness reaches a frequency that resonates with F sharp, then - and not 
before then - they discover unconditional love and the ability to envision a 
future filled with hope and peace. 
  The New Reality is about discovering your true potential, about living your 
highest joy and serving others in the way that best fulfils your highest 
purpose. It’s about cooperation instead of competition. It’s about becoming a 
whole person in mind, body and spirit. 
  The Shift to the New Reality brings to each individual a sense of greater 
freedom, greater joy and personal fulfillment. 
  The Shift to the New Reality is all about heart-powered consciousness. 
   
  Are You A Cultural Creative? 
  Over fifty million Americans fit the definition of a newly emerging type of 
humanity, a culture that hardly existed prior to the 1960s.
  In a 1990s study of more than 100,000 adults in the United States, Paul Ray 
and Sherry Anderson reveal that a huge 26 percent of these adults have made a 
comprehensive shift in their worldview, values and way of life. 
  In Europe, the story is very much the same. A 1997 survey conducted in 
fifteen European countries shows figures that are very similar to the United 
States. 
  In their book, The Cultural Creatives, Ray and Anderson summarize the typical 
values of this new, leading-edge group of people that they call Cultural 
Creatives. The Cultural Creatives are people who love nature, respect the Earth 
and are deeply concerned about the environment. They like to develop close 
relationships with each other, and to help and encourage other people to 
develop their abilities. They care about personal and spiritual development, 
and want more equality for women and all cultural groups. 
  Cultural Creatives would like to develop a new way of life. They are cynical 
of media-fed information, and want to find a new political philosophy that 
works in today’s reality. They are not materialistically driven, and typically 
have their finances and spending under control. They like traveling to other 
countries to get to know new cultures and they want to develop a sense of 
community where they live. Authenticity is important to Cultural Creatives - 
their actions have to be consistent with their words and inner beliefs. 
  This means that if you are searching for better quality of life, less stress, 
better health, and a simpler lifestyle that includes more spirituality, then 
you are one of a growing number of people who have already become a part of the 
greatest social transformation of all time.
  [Chapter continued in the book...] 
   
  The Dawning of the New Reality 
  The Shift into the New Reality is a consciousness revolution. It dwarfs all 
previous and current revolutions, including the Industrial Revolution, which 
swept through Britain in the eighteenth century bringing massive social and 
technological changes. Today’s information revolution, made possible by 
computers and telecommunications, is transforming the face of society at an 
even more dizzying rate. 
  However, these changes pale in significance when compared with the 
consciousness revolution, which is transforming our very perception of the 
nature of the universe. 
  Identifying Trends In Thought
  A keenly insightful social scientist, Clare W. Graves (1914-86), identified 
the historical phases of social progress within civilization. He came to the 
realization that, today, mankind is preparing for a momentous leap. This leap, 
he said, would be a mega-change within society which would dwarf all previous 
changes. 
  [Chapter continued in the book...] 
   
  The Shift into the Second Tier of Consciousness 
  The Shift is the mass migration of humanity into the second tier of 
consciousness. Millions of trail blazers have already made The Shift. More 
follow them every day. The second tier is the New Reality. When you understand 
the nature of the second tier, you will understand tomorrow’s world. 
  The first tier develops intellectual skills and emotional contrast. The 
second tier changes the focus of personal growth to a spiritual context, 
expanding the vision of what can be achieved through reaching ever greater 
heights of human potential. 
  In the second tier we become less personally identified with the thought and 
emotions which pass through our awareness. We see emotions more as things that 
hold our attention, rather than as things that identify who we are. This opens 
up the doorway to the enjoyment of an unconditionally accepting view of life 
and of other people. 
  With the new, second tier of consciousness comes freedom from all of the 
fears of the prior memes, and, finally, the freedom for human cognition to 
focus upon its true possibilities in the world. 
  Clare Graves identified and cataloged two of six memes of the second tier. 
  Meme 7. Responsible freedom. 
  This meme is about flexible flow, about adapting to a world full of change. 
With it come big-picture views and the discovery of self-accountable, personal 
freedom. 
  [Chapter continued in the book...] 
   
  A Meme-Related 
Definition of Spirituality 
  Basic consciousness is associated with the first tier of six memes. Its 
function is to provide learning from the diversity of experience in the world 
and to gain definition as an individual. In particular, it explores duality; 
the idea that opposites are separate from each other, rather than facets of an 
underlying whole. 
  The duality of good versus evil, for example, is made possible by a belief in 
the existence of an opposite pole to goodness and wholeness. This belief, or 
expectation, creates the possibility that evil can exist and manifest in a 
world of duality. Evil cannot be conquered via conflict, as the act of conflict 
only adds power to the illusion which generates its existence. It can only be 
resolved by adopting a consciousness of unity rather than separation. Then, 
lasting solutions to the illusion of duality become possible. 
  Spiritual consciousness is associated with the second tier of six memes. With 
it comes the developing awareness of the oneness of all life. 
  Spiritual consciousness starts with an appreciation that all people are 
facets of the one underlying consciousness of the universe. Along with this 
comes an understanding that we each have our own unique viewpoint of the 
universe. It is through our individual diversity that the whole consciousness 
of humanity gains an infinite range of experience of all facets of life. 
  As a person becomes more at one with all of existence, they do not lose any 
sense of individuality. In all of Creation, diversity is the rule. Just as each 
snowflake is unique, so is each person. 
   
  The Mystery Meme 
  The authors of Spiral Dynamics have identified the existence of the next, new 
meme. This ninth meme, which they call ‘coral,’ has not yet been observed in 
large quantities of people, so they have been unable yet to summarize its 
characteristics. 
  Before we examine how to successfully operate within the New Reality, which 
begins primarily with meme number seven, let’s look ahead and examine what 
discoveries await us within the mysterious ninth meme.
  Second tier memes are reminiscent of their first tier cousins. The first tier 
of six memes is a basic, or physically-oriented, set while the second tier is 
creatively or spiritually-oriented. The second tier, being of a higher 
frequency band of consciousness than the first tier, will exert considerably 
more influence in the world as its activation becomes more widespread. As the 
popular use of the second tier of memes only began in earnest in the mid-1960s, 
we have yet to see much of its influence manifest in the world. 
  Meme number seven (responsible freedom) is related to its first tier 
equivalent, meme number one (basic, personal survival). Meme number seven means 
having a viewpoint from a much wider vista of consciousness than meme one. It 
deals with flexible flow and with adapting to a world full of change. Meme 
number seven is like learning to survive all over again, but this time through 
a global viewpoint. It is the starting point, and the orientation course, for 
the entire second tier of memes. 
  [Chapter continued in the book...] 
   
  The Nature of the Mystery Meme 
  The new meme - number nine - will be like meme number three (courage, 
survival of the fittest), only in a higher form of manifestation. Meme number 
three’s courage brought about adventure, exploration and mastery of the 
physical environment. As the second tier memes all have a creative or spiritual 
orientation, this means that the new meme number nine will bring about 
adventure, exploration and mastery of the holistic environment of mind, body 
and spirit. It will do this while encompassing a global scale of awareness.
  The new, ninth meme will bring exploration of the spiritually-inspired use of 
the power of the mind to transform reality for the better. It will create a 
strong demand for spiritual and creative freedom on a global basis. 
  This far-ranging, inspiring meme has the power, quite simply, to transform 
the entire world as we know it. 
  The keywords of the ninth meme will be ‘Powerful creativity.’ 
  This is not just the type of creativity that uses the imagination to create 
new ideas, inventions and works of art. When this meme eventually unfolds on 
planet Earth, its higher form of creativity will come fully-primed with 
spiritual power - enough power to transform life on this planet into a whole 
new level of joy and harmony. 
  [Chapter continued in the book...] 
   
  Maslow Predicted The Shift 
  Abraham Maslow (1908-70) was a psychologist who became famous for his 
hierarchy of human needs. When he developed his theory in the 1950s, he 
predicted the transformation of humanity into a realm of spiritual 
transcendence, but he had no idea just how soon this would develop into a major 
movement. Little did he know that, in the mid-1960s, the shift towards 
transcendence would suddenly take off and never look back. 
  Maslow’s hierarchy of human needs shows that basic human needs have to be 
fulfilled before people can attend to higher needs and values. 
  First, the basic physiological needs of food and shelter must be met in order 
to ensure survival.
  Second, once food and shelter are obtained, safety and security must be 
achieved. 
  Third, acceptance by others is sought, in both the social and romantic sense. 
To fulfill this ‘belonging’ need, people become part of a group, a tribe, an 
extended family or a community. 
  When these outer-directed needs are satisfied, then the individual works to 
acquire self-respect. Recognition by others produces self-esteem. 
  [Chapter continued in the book...] 
   
  The Cosmic Calendar 
  Why should society be rushing headlong into a New Reality of awareness at 
this particular point in history? The sudden awakening of holistic, spiritual 
thought in the 1960s affected the younger generation of that era. Those who 
were impressed and changed by, for example, the Summer of Love in the year 1967 
will be at the peak of their economic and political influence by the year 2010. 
They will, by then, be the Elders of society, the wise ones that younger 
generations look to for guidance when things go wrong. 
  If society is ready to start moving en masse into The Shift after the year 
2010, you have to wonder what cosmic events might be in synchronicity with such 
timing. Could there be some grand, cosmic event about to occur? How about an 
imminent event which occurs just once every 26,000 years? Would that pique your 
curiosity? 
  The ancient Mayan civilization existed up until 830 A.D., when they suddenly 
disappeared from their cities, leaving no traces behind as to where they may 
have moved. Despite an apparent lack of precision instruments, the astronomical 
knowledge of the Mayan culture exceeded today’s level of knowledge in many 
ways. They not only knew the precise orbits of the planets in our solar system, 
but also the orbits of the stars in our galaxy. They had even cataloged major 
cosmic events going back more than 400 million years. The Mayan calendars are 
masterpieces which illustrate the repeating time-spirals of cosmic cycles 
within cycles within cycles. 
  The Mayans spoke of waves of influence which pass through the galaxy; waves 
which are so influential that they are capable of triggering the formation of 
suns from collections of gases. They also spoke of waves of galactic influence 
which have a profound effect upon human history on planet Earth. 
  One such critical point is a major galactic synchronization which is due to 
occur in the very near future, on December 21st, 2012. This date marks the end 
of a 26,000 year cycle of a style of human experience, as well as the end of a 
5,200 year cycle within that, and also the end of many more sub-cycles, all in 
synchronicity with each other. 
  On December 21st, 2012, when the Mayan calendar again resets to zero, a new 
26,000 year cycle begins. Now, 26,000-year cycles don’t suddenly change from an 
old cycle to a new cycle in the blink of an eye. Such a huge cycle influences a 
period of overlap, both before and after the exact date of the change to a new 
cycle. The overlap period before the year 2012 would have included its early 
influence upon culture in the 1960s, when the current transformation in 
consciousness began in earnest. 
  The question is, when future generations look back on our current era, will 
they see the year 2012 as the pivotal point within The Shift? Could the year 
2012 mark a turning point where the old type of humanity, Homo sapiens 
(“knowing man”), shifts into wholeness as the second tier of consciousness 
begins to reach popularity? Will the second tier be seen, in retrospect, as a 
new phase of human evolution, a kind of Homo holisticus?
  One thing that is certain at this point is that The Shift is a real 
phenomenon and, as the Cultural Creatives and memes studies demonstrate, it is 
happening today. The Shift is not a temporary by-product of the baby boom 
generation, or of any other generation in modern society. It is not a passing 
fad and it is not going away. 
  The Shift is the result of a cosmic cycle which is unfolding and, slowly but 
steadily, increasing the frequency of all consciousness upon the planet. 
  The Shift is, to put it simply, the most wonderful transformation in recorded 
history. This is where humanity gets to build, literally, Heaven on Earth. 
   
   
  Excerpts from The Shift
  Part I - The Shift Unfolds
  Part II - New Discoveries 
  Part III - What it Means to be Living in the New Reality 
   
  To order The Shift
   
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