Here's something that came to me from another list that I'm on; it's much
like another article that has already been posted on here..but maybe a
"continuance"..if you will.
Tom Kaufman
----- Original Message ----- 
From: "Peeps List Manager" <[EMAIL PROTECTED]>
To: "Internet News" <[EMAIL PROTECTED]>
Sent: Thursday, November 18, 2004 5:32 PM
Subject: FTP Internet and Technology News Win Amp's future in a void


Nullsoft's future in a void
Published: November 18, 2004, 10:30 AM PST
By
Jim Hu
Staff Writer, CNET News.com
Another chapter has ended in the long and often tumultuous lifespan of
America Online's
Nullsoft division, the team responsible for creating the popular Winamp
media player.
Over the past year, the team has witnessed the departure of its most
influential
developers, including
Justin Frankel, who created Winamp
 and sold it to AOL in 1999 for an estimated $100 million. Other core
developers
such as Tom Pepper, Francis Gastellu and Christophe Thibault soon followed.
Now,
another key Nullsoft member, Steve Gedikian, has left the company to join
Apple Computer.
The recent departure of a Nullsoft founder raises questions about the future
of the
Winamp media player.
Bottom line:
 Music and video have become business cornerstones for tech companies, and
some now
see AOL's stewardship of Winamp as a missed opportunity.
Gedikian's recent departure has once again raised questions about the future
of Winamp,
a pioneering media player that has drawn a loyal following but has remained
underutilized
by AOL over the past few years.
Music and video have become business cornerstones for technology
companies--refueling
Apple Computer's profits, for example--and some now see AOL's stewardship of
Winamp
as a missed opportunity, particularly as the company struggles with
declining subscriber
numbers.
"The idea there's no one actively developing it is definitely a
head-scratcher,"
said a former Winamp developer who requested anonymity.
Winamp is considered one of AOL's least cultivated properties. Like
Netscape, which
AOL acquired in 1999, Winamp commanded solid market share during its height,
but
was eventually neglected as bigger competitors such as Microsoft and
RealNetworks
introduced their own software.
Steve Gedikian,
founding member
of Nullsoft
AOL spokeswoman Ann Burkart said in an e-mail statement that the company is
"committed
to Winamp," and cited its "healthy" 5 million unique users per month and the
sale
of 60,000 premium versions of the player.
Gedikian represented the last in a group of developers known for creating
cutting-edge
media software that appealed to younger, hipper users. But the team has
often caused
a fair share of panic among the executive brass at AOL and its Time Warner
parent
company for its vanguard projects.
"The idea there's no one actively developing it is definitely a
head-scratcher."
--former Winamp developer
In a lengthy and personal Web log entry last month, Gedikian bid a fond
farewell
to his days as a lead developer for Winamp.
While the entry was largely sentimental and thankful for his supporters,
Gedikian
noted AOL's change in attitude toward the team and the product over the past
couple
of years.
"Those of us remaining have become quite weary of the many 'compromises' we
are asked
to make in order to keep moving forward," Gedikian, who has joined Apple,
wrote in his blog
. "At this point, I feel like I no longer have the power to make any
positive impact
on Winamp."
Since the acquisition, the Nullsoft team operated with
considerable autonomy from its loft offices in San Francisco's Potrero Hill
neighborhood.
The group became a software engineering lab that developed technology for
AOL's digital
entertainment ambitions, including a
streaming media enhancer called Ultravox
 and streaming audio and video formats called
NSA and NSV
, respectively.
Meanwhile, Nullsoft maintained development on Winamp while working on the
media player
found in AOL's proprietary online service. Winamp developers overhauled the
product
and released Winamp3 in 2002 with a new
programming language
 called "Wasabi." The Nullsoft team hoped engineers would develop custom
media applications
using Wasabi, but the effort was dogged by criticism that it was too
bloated.
Last year--in an attempt to regain Winamp's notoriety for being a sleek,
edgy product
without the frills of other media players--the team released an updated
Winamp 5.0
that more closely resembled the original incarnation.
While the team received support from AOL's top brass, including Vice
Chairman Ted
Leonsis, internal tensions began stripping Nullsoft of its personality.
Frankel, who created Winamp as a project when he was 20 years old,
increasingly became
a liability after creating controversial software products that created
panic among
executives. His most famous creation, Gnutella, was quickly pulled in 2000
because
it allowed users to swap digital music files during the height of Napster's
copyright
fight with the record industry. AOL shut down Gnutella, but not before many
engineers
downloaded it and created their own file-swapping services.
Frankel ruffled more feathers when one of his projects allowed people to
replace banner ads on AOL's popular instant messaging service
 with sound wave patterns. Then, in 2003,
Frankel released
 "Waste," which let groups of users set up their own private peer-to-peer
file swappers.
AOL swiftly pulled both products after their release, fomenting discontent
on Frankel's
part. He
resigned from AOL
 in January.
"It was a pretty big love-hate relationship for me," Frankel wrote in an
instant
message interview at the time. "The love ultimately comes down to working
with your
friends on interesting things that you've poured a lot of time into. The
hate is
dealing with the process and the pitfalls of corporate America."


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