Do they really? I had no idea they broke. What a crappy device. And
the way they treat those workers is wrong. I gave up on trying to use
IPod Shuffle and now just use a satellite radio.

On 9/10/06, Nick G <[EMAIL PROTECTED]> wrote:
> Death to the IPod, thank you very much...That's one device I really hate,
> and the thing about using chinese workers in those conditions...well...May
> explain, for instance, why IPod Nanos break in half.
> ----- Original Message -----
> From: "Kelly Pierce" <[EMAIL PROTECTED]>
> To: <pc-audio@pc-audio.org>
> Sent: Sunday, September 10, 2006 1:09 PM
> Subject: Why the iPod is losing its cool
>
>
> The iPod lost its cool for me when I read the Sunday Mirror expose a few
> weeks ago.  The story told of a place it called Ipod city where 200,000
> people work and live with factories, dormitories, restaurants, grocers, and
> health clinics.  It even has its own transit system.  The article said
> workers for Apple assemble iPods by hand standing up at tables for 14 hours
> a day.  They are paid much less then other factory workers in China.  If
> they try to stretch their arms or legs after many hours of standing nearly
> still, Apple's minders force them to do push ups and humiliate them in front
> of other workers.  The offending worker is then slapped with mandatory
> overtime, toiling until they virtually collapse from exhaustion and stress.
> How "cool" is that?
>
> Kelly
>
>
>
>
>
> The Observer [UK]
>
> Sunday September 10, 2006
>
>
>     Why the iPod is losing its cool
>
>     Apple has added ever more extras to its digital music-player in a bid
> to stem falling sales. But fears are rising that the device is now too
> common to be cutting edge
>
>     David Smith, technology correspondent
>
>
>
>     The Mermaid, Puddle Dock, is not the first place you might go in
> search of the cool and cutting edge. That will not stop an expectant crowd
> gathering at the conference centre in London's Blackfriars this week for a
> live satellite broadcast from San Francisco that could make or break one
> of the consumer icons of the Western world.
>
>     The iPod, the digital music player beloved of everyone from Coldplay's
> Chris Martin to President George Bush, is in danger of losing its sheen.
> Sales are declining at an unprecedented rate. Industry experts talk of a
> 'backlash' and of the iPod 'wilting away before our eyes'. Most
> disastrously, Apple's signature pocket device with white earphones may
> simply have become too common to be cool.
>
>     On Tuesday the eyes of iPod-lovers the world over will be on Steve
> Jobs, the co-founder and chief executive of Apple, when he seeks to allay
> fears that it could follow Sony's tape-playing Walkman into the recycling
> bin of history.
>
>     Jobs is widely expected to announce the most ambitious iPod service
> yet - the sale of feature-length films via the internet for viewing on the
> devices, which may receive an expanded 'widescreen' and improved storage
> capacity. If downloading movies from a computer to an iPod proves even
> half as revolutionary as it did for music, the multibillion-pound DVD
> industry could be quaking. There are rumours that Jobs will also announce
> a long expected 'iPhone', combining the music function and sleek style of
> an iPod with a mobile phone.
>
>     Industry-watchers warn that the iPod could soon be regarded by teenage
> cynics as their 'parents' player' because a mass-market product rarely
> equates with edgy fashionability. Although it has sold nearly 60 million
> actual iPods and a billion downloaded songs worldwide, cracks have begun
> to appear in the edifice. The Zandl Group, a New York-based trends
> forecaster which regularly interviews a panel of 3,000 consumers aged
> 25-35, recently picked up its first significant criticisms. 'The iPod is
> far and away the most popular tech gadget with our panellists - however,
> for the first time we are hearing negative feedback about the iPod from
> some panellists,' said the organisation's spokeswoman, Carla Avruch.
> 'Panellists cite that the batteries are not replaceable, so when they die
> the entire player must be replaced,' she said. 'We have heard from some
> conspiracy theorists that the batteries are made to die soon after the
> warranty ends.
>
>     'Other complaints are that iTunes [Apple's online music store] is
> overpriced and the format is not easily transferred on to other players.
> In our ethnography interviews, some long-time iPod-users told us that they
> have stopped updating their iPods because it's too much work, while other
> consumers who had bought iPods more recently had not even taken theirs out
> of the package to set it up.'
>
>     She added that the iPod is in danger of becoming a victim of its own
> success: 'Some backlash is against the ubiquity of the iPod - everyone has
> those white headphones on the train.'
>
>     Analysts warn that the iPod has passed its peak. From its launch five
> years ago its sales graph showed a consistent upward curve, culminating in
> a period around last Christmas that saw a record 14 million sold. But
> sales fell to 8.5 million in the following quarter, and down to 8.1
> million in the most recent three-month period. Wall Street is reportedly
> starting to worry that the bubble will burst.
>
>     Tomi Ahonen, a technology brand expert and author, said: 'For the
> first time the iPod has had two consecutive falls after 17 quarters of
> growth. If I were the manager, I would be wanting my people to explain
> what is going on. The iPod is wilting away before our eyes.'
>
>     He cited new mobile phones with improved MP3 players as the cause of
> the iPod's dwindling appeal. 'In 2005 all the big phone manufacturers
> released phones that play music. Phones are outselling dedicated MP3
> players by six to one. Apple had the market for MP3, but they lost it.'
>
>     Ahonen, author of Communities Dominate Brands, predicted that in the
> long term the iPod will have only a narrow audience. 'It will continue to
> dominate a niche at the top end: if you're a musician or a DJ you'll use
> it because it's the best, like a photographer with his Nikon camera. But
> the average mobile phone user gets a new handset every 18 months, and a
> quarter of mobile phones sold this year will have an MP3 player. In the
> same way as camera phones have pushed cameras to one side, this is an
> automatic replacement.'
>
>     Apple is famously tight-lipped about plans, but its invitations to
> Tuesday's event show an Apple logo in front of crossed searchlights and
> the slogan 'It's Showtime'. Sources in Hollywood, where Jobs sits on the
> board of Walt Disney, suggest Apple has been trying to secure deals to
> sell films through iTunes for around £8 each. Apple added video downloads
> of television shows such as Lost and sporting events to its iTunes service
> last October.
>
>     The company is facing growing competition on every front. Last week
> Amazon launched a digital TV and film download service in the US, and the
> supermarket giant Wal-Mart is in talks with Hollywood studios about a
> similar website. Later this year a new online music store, SpiralFrog,
> will undercut iTunes by offering a huge catalogue of music for free while
> relying on advertising for its income. MySpace, the immensely popular
> social networking site, also poses a threat.
>
>     Three out of every four MP3 players sold are iPods, but the device
> could be challenged later this year by Zune, the contender from Microsoft,
> whose billionaire founder Bill Gates is not used to losing. Samsung is
> also betting heavily on its new K5, which has the option of built-in
> loudspeakers.
>
>     But commentators argue that the iPod's status as a 21st-century
> fashion symbol is assured. Leander Kahney, author of The Cult of Mac,
> said: 'I thought they would become passé last year but they haven't, and I
> don't see much sign that they will."
>
>     James Beechinor-Collins, editor-in-chief of T3 consumer gadgets
> magazine, added: 'It's cool across the board: everyone from my
> seven-year-old niece to my 60-year-old uncle has one. But as the leader
> Apple needs to keep innovating, not resting on its laurels. We haven't
> seen a new product for a year, so Tuesday's announcement had better be
> bloody good.'
>
>     Iconic electronics that reached their sell-by date
>
>     Sony Walkman
>
>     Launched: 1979
>
>     What is it? Portable music cassette player with headphones. Sales fell
> in the Nineties when portable CD and minidisc players arrived; iPod nailed
> the coffin shut in 2001. Sony launched an MP3 version last year.
>
>     Sales: 60 million sold by 1992, 4 million in the UK.
>
>     Sinclair Spectrum
>
>     Launched: 1982
>
>     What is it? Early personal computer with up to 48K memory and built-in
> tape recorder/disk drive; games included Jet Set Willy and Chuckie Egg.
> Fell to competition from other models, particularly the Commodore 64;
> obsolete by the Nineties.
>
>     Sales: ZX model sold 2 million worldwide. By 1985 Sinclair was
> producing 200,000 units a month, with 57 per cent market share.
>
>     Psion personal organiser
>
>     Launched: 1984
>
>     What is it? Looked like a calculator with an alphabetic keyboard and
> was essentially an electronic diary for yuppies. Competition from Japanese
> companies and advanced laptop and mobile phone technology, plus the
> executives' must-have Blackberry, made it redundant, but Psion is still
> producing 'mobile computers'.
>
>     Sales: Sold 1 million in first decade, but sales tailed off as it was
> superseded.
>
>     VHS cassettes
>
>     Launched: 1976
>
>     What is it? JVC's Video Home System, for viewing and recording films
> and television. Eclipsed Sony's short-lived Betamax video format in the
> Eighties but, since DVDs were launched in the late Nineties, sales have
> collapsed.
>
>
>
>
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-- 
John Moore

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