<<<[EMAIL PROTECTED] (flawed jai) wrote:
>>lately I have become more and more aware of seeing macs being used as >>props on camera, all over the place in TV shows, as an integral part of >>the equipment they are relying on during the plotline of the show. This >>brings a smile to my face. I propose a game we can have, onrunning here, >>as a side note. To wit--any time you see a mac being used in a TV show >>or a movie, see if you can ID what it is and what it's being used for >>and pop it up here.. I beleive advertisers call this the all important >>'product placement' visibility. > > FYI: If it's a TV program, then it's not product placement. FCC regulations do not allow advertisers to pay for product placements on TV shows.>>> Actually, that is no longer the case, and has not been so for quite some time. A number of the TV shows I have worked on have managed to flesh out the budget by doing product placement. The problem comes when a network sponsor sees a competing product that has been "placed" in the show they are sponsoring. Of course, pay cable does not have this issue, so original programming on cable gets heaps of it. A series I did for Showtime in summer of 2001 showed a TiBook in one scene, and two of the producers ended up with brand-new TiBooks. Warren -- PCI-PowerMacs is sponsored by <http://lowendmac.com/> and... Small Dog Electronics http://www.smalldog.com | Refurbished Drives | -- Sonnet & PowerLogix Upgrades - start at $169 | & CDRWs on Sale! | Support Low End Mac <http://lowendmac.com/lists/support.html> PCI-PowerMacs list info: <http://lowendmac.com/lists/pci-powermacs.shtml> --> AOL users, remove "mailto:"; Send list messages to: <mailto:[EMAIL PROTECTED]> To unsubscribe, email: <mailto:[EMAIL PROTECTED]> For digest mode, email: <mailto:[EMAIL PROTECTED]> Subscription questions: <mailto:[EMAIL PROTECTED]> Archive:<http://www.mail-archive.com/pci-powermacs%40mail.maclaunch.com/> Using a Mac? Free email & more at Applelinks! http://www.applelinks.com
