Ralf wrote:
> This is what I meant. The Agfa boss says that they only think about
> the possibility of a soft landing. In the rest of the article it
> becomes quite clear that they look for the best way to continue with
> the consumer film area in a digital dominated future. One of the
> options is to sell the business to another film maker.
Phrases like "we consider" etc. is for softening the blow. Theres no point whatsover
to launch the posibility of quitting film if it was just an option. This would just
create confusion in the market, industry, unions, and consumers. Its quite clear they
have reached a decision in this regard or else its a slip of the tongue.
Regardless on how interpret this, it certainly means that Agfa won't put much further
resources into film.
This doesn't surprise me. The last year have changed the situation dramatically.
Digital sales are skyrocketing. Local camera shops here have no slr's but the have a
selection of $1000 digital P&S. And they sell to people previously spending at most
$200 on their cameras. Half the population here have internet acces, there are sold
more cellular phones than there are people - the consumer is computer litterate -
digital, aside from the fact that it don't use film, also enable the consumer to user
their high-tech toys in a yet another manner, making it attractive for them. Then
theres always the lure of the latest techno stuff. Now if digital follows the usual
computer price developments, one can only imagine what happens next.
P�l
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