Norman wrote:
> I believe Americans, to a certain extent, already think that SLRs are cool.
> Just not Pentax ones. I've seen way too many people (some of my friends
> included) with huge and hugely expensive Nikons and Canons which they use
> solely as P&Ss and don't have a clue about any of their features.
This pretty much the case everywhere. A significant percentage of these top of the
line cameras are used as P&S. Those with the financial means often want the "best" or
what they perceive as best. On national day, I see countless of EOS-1 with 28-70/2.8L
hanging around people necks and can actually see in the way they treat their camera
that they are snapshooters (not that theres anything wrong with that). Now for these
people the "best" is what the pros are using - this is where they get the exposure for
these products and the brand is recognized. This also where the problem for an
expensive Pentax camera starts; its only the informed who actually cares what the
camera does. As you say, many of these people doesn't have a clue so even if a
hypotetical Pentax should be better, they will still buy a Nikon or a Canon (not even
a Leica because it demands a higher level of knowledge in order to recognize the
brand) because its the best. This is branding at work and these cameras are bought as
status symbols.
Pål
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