Hi, in Britain the beer 'Stella Artois' is sold with the tagline 'Reassuringly expensive', and Kronenbourg (I think) used to claim that it was the most expensive beer in the world. An odd approach, but one that seems to work for other products too. I was once involved in the purchase of some software for an accounts department and one of the factors influencing the Financial Controller in favour of one of the bids, regardless of quality, was that it was 'reassuringly expensive'.
--- Bob mailto:[EMAIL PROTECTED] Saturday, December 14, 2002, 2:51:09 AM, you wrote: > Well now, Bill. Nobody but Kodak had that chip. There are now several fabs > making such things. WTMWB="what the market will bear". Monoplies always > allow one to charge a premium. > BTW, does anybody realize that what "premium" originally meant in "premium > beer" was that it cost extra, and not that it was any better?
