For many decades the standard snapshot print size was the deckle edged "N"
print (3.5" x 4.5") (look in your old family photo albums) it is only since
about the 70's when 35mm became the default that 3.5" x 5" and now 4" x 6"
have become the norm. Back in the fifties if you shot with your brownie you
got 3.5" x 3.5" prints back. Even today, pro-labs return 4" x  4" proof from
square negatives. Very few mini-labs can handle 120 film so you don't see
any square prints from them, but than they won't develop your square
negatives either.

Some of the strongest images I have seen have been squares, the photographer
has to do his work to create a dynamic image because the format itself is
rather static, but when he does the image can be spectacular.

Ciao,
Graywolf
http://pages.prodigy.net/graywolfphoto


----- Original Message -----
From: "frank theriault" <[EMAIL PROTECTED]>
>
> Personally, I think it's poppycock.  And I still think that the prevalence
of
> rectangular photographic paper is due to the overwhelming dominance of
35mm in the
> marketplace over the last 50 years or so.


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