I said it all with this statement:
All I'm pointing out here is that for some people, maybe professionals and
those who review digital cameras for a living (Michael Reichmann, Phil
Askey, Dave Etchels et al) it may make "sense" for them to cough up the
dough-ray-me but for the large bulk of us on this list (at least) who
consider themselves, hobbyists, rank amateurs etc. we can only aspire to
maybe justifying one day the ownership of such equipment.

Which was in the same email you quoted and in reference to the D100 and, to
an extent the EOS 1Ds.

I'm not arguing the fact that over time you will not spend any more money on
film but please state that and not "look at the money you're saving on film"
You're not "saving" anything unless you're taking that money that would have
been spent on film and socking it away under your mattress or in the bank.
Believe what you will, as long as you're shelling out coin to purchase
something you're spending money and not saving.  Call it semantics, call it
being pig-headed or idiocy it's just a fact.

Those that can afford the DSLR should go for it because they won't be
spending any more coin on film. If the prints come out looking primo from
the digital lab then that's the reason why you purchased the equipment and
in the end, your customers will be happy and you will get more business
because of it.

Cheers,
Dave

-----Original Message-----
From: John Mustarde [mailto:[EMAIL PROTECTED]]
Sent: Thursday, January 16, 2003 10:23 PM
To: [EMAIL PROTECTED]
Subject: Re: Why the new Pentax DSLR will be FREE


On Thu, 16 Jan 2003 20:23:56 -0500, you wrote:

>It still doesn't account for the fact that he's had to shell out the $2000
>USD plus storage etc. to get 16 shots (and then more) instead of paying $20
>for 16 shots each time.  You can't say someone is "saving" when they in
fact
>have to shell out cash to buy something

The fallacy of this argument is simple. It disregards the difference
between initial investment in hardware, and continuing cost of
consumables.

Initial hardware investment might be computer or scanner or digicam or
LX or new lens or even a backpack.  But the basic hardware in 35mm
photography is the camera itself (and in the case of digital, the
camera and storage card). The basic consumables in 35mm photography
are film and processing (and in the case of digital, batteries and
electricity).

Comparing the cost of a film camera and a DSLR over time is pretty
easy. There is the initial cost of the main hardware (say, MZ-S versus
D100 with 1-gig Microdrive installed, or $800 vs. $2400: advantage,
film camera by $1600.

So the film camera has a $1600 head start on day one.

But look three months later, with both cameras shooting 3600 photos in
that time: The film camera's consumables total $1000 (a conservative
$10 per roll for 36-exp film and processing). The DSLR consumables
cost a few cents worth of electricity.

After three months, the film camera's advantage stands at $1600 minus
$1000 = $600. Still substantial, but diminishing fast.

Shooting for the rest of the first year (at the same 3600 images per
quarter) means the film shooter has to fork over another $3000 for
film and processing. The DLSR user may have to replace a set of
batteries for fifty bucks.

After one year, the film shooter's initial advantage is long gone.
Starting with a $1600 advantage, but subtracting $4000 for film and
processing, the film shooter is $2400 in the hole. In contrast, the
DSLR owner has, in fact, gotten a free DSLR camera in only one year by
simply avoiding the cost of film and processing.

Depending on how much film and processing per month one no longer
buys, a DSLR will pay for itself in a certain number of months. It's a
simple return-on-investment calculation.

So every time you guys buy a brick of film, then pay for the
processing, think about that money going towards a DSLR instead, which
can truly pay for itself with the dollars one no longer has to spend
on film and processing.

Going digital is like quitting smoking. It's difficult, but you save a
fortune on consumables real quick.

But for the Christmas and Easter shooters, who use up a whole roll of
film every year no matter what, a digicam is a toy and a luxury, not a
thoughtful cost-savings decision.

...and please don't jump on the cost of a computer and hard drive. If
you didn't have one of those available already, you wouldn't be
reading this. So that little piece of hardware is a given, kinda like
having good enough eyesight to point a camera toward a subject.

--
John Mustarde
www.photolin.com




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