Let's imagine for a moment that Microsoft buys out C and N and made cameras. Every year or two they would introduce new cameras and they would not accept the same film, lenses, filters, flash units, tripods, batteries, etc. as the previous version, and could not be modified to do so.
They would not work with any other manuafacturers components only with microsoft specified products. So complete brand loyalty would be required so none of us would ever buy a tamron or tokina again. Each lens will be required to routinely misfocus and over expose for no reason Loading film would take 5 hours as the camera refuses to regonise the film iso and wont let you do it manually. Would be 70% bigger with more features than the last camera of which 99% of those features we never used. They would come with a 10 day warranty and a customer service whose phone was always busy and which ignored e-mail and regular mail letters. If you ever did reach a human you would be told that the problem was obviously your fault. Periodically, just when you were ready to take a once-in-a-lifetime photograph the camera would freeze up and refuse to work. Periodically the company would come out with upgrades, but when you got them you would find that the instructions were incomplete or wrong and the parts would not fit anyway. Cameras would be manufactured identical to first prototypes with no testing or debugging so that the company could have its customers do its work for it. Finally they would buy out Pentax , minolta, contax (leaving only leica for those who can afford it and sigma (who now has a cult following) who will give their cameras away for free and allow any one to build their camera or lens) there is no competition
