On Mon, 26 Feb 2001 14:19:13 -0300 Martin Corro <[EMAIL PROTECTED]> 
wrote:

> Mike, adding two cents to your point:
> How many professionals buy cameras and how many commited amateurs are there
> in the world. I suspect that is better to sell a u$s 500 camera to
> 10.000.000 people than a u$s 2000 to 50.000..... so Pentax goes for the
> first option. Intelligent move :-)

The options are not mutually exclusive -- Pentax should take 
advantage of all options where the expected marginal return will 
exceed the company's cost of capital.

--
Michael Moore


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