I think it all depends how literally you real what was quoted.  What
they ideally want is exactly that, a camera that you CAN all take to
your graves, but also one that they will be able to persuade you not to.
What they need is to then provide you later with a camera that you would
rather take than the first one which you could take.  If they are
successful in this then they actually need not make one to fit the quote
exactly, but a camera "you think you can all take to your graves" would
be sufficient.  If everyone replaces it then no-one would ever put it to
the test!!

Pentax problem with the LX etc is that they never persuaded people that
they WANTED to upgrade, not that they provided them with a camera which
meant they didn't need to.

> -----Original Message-----
> From: Mike Johnston [mailto:[EMAIL PROTECTED]] 
> 
> All this talk about the LX and the MX...the other day, 
> somebody mentioned the "coming flagship" rumor and spoke of a 
> camera "we can all take to our graves."
> 
> Of course this is not what any company wants...to sell a 
> camera that will last forever and never need updating. 
> Manufacturers want to sell cameras, not get into the business 
> of servicing 25-year-old warhorses.

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