I'm certainly no marketing expert, but this sort of thing is done all the time.
Thinking specifically of Auto Shows, the manufacturers tend to spread out their "world
premieres" among the various major shows. I suppose that keeps interest up at each
individual show - the flip side would be that everyone would be bitching that Pentax
(or whoever) had nothing new or interesting at the Japan Camera Show, because they
premiered everything at PMA.
I'm guessing that the show organizers like it that way, too ("our show premiered 135
all-new products this year!").
regards,
frank
Rob Studdert wrote:
> Is it only me that sees this proposition as an extremely poor approach at
> addressing a dynamic market?
>
> Rob Studdert
> HURSTVILLE AUSTRALIA
--
"Honour - that virtue of the unjust!"
-Albert Camus
