http://www.fujifilm.com/JSP/fuji/epartners/PressCenterDetail.jsp?DBID=NE WS_543027
New Film Cameras, Films and QuickSnaps for Everyday Events Building on the tremendous success already enjoyed by the fun, fashionable Fujifilm Nexia Q1 24mm camera, Fujifilm will display several colorful new versions of the camera. Fujifilm also will unveil the latest exciting models in its lineup of 35mm cameras - the new Fujifilm Zoom Date 160EZ, Zoom Date 140EZ and Zoom Date 60EZ. Fujifilm will display new consumer versions of the Fujicolor Superia X-TRA 400 and Fujicolor Superia 1600 35mm color negative films. These high-speed films incorporate advanced new technologies which, combined with the existing 4th Color Layer Technology, produce vibrant and accurate color, exceptional sharpness and excellent gray balance. The new Superia X-TRA 400 film achieves the world's highest* granularity in the ISO 400-class films by incorporating the new Super Fine-SIGMA Grain Technology, producing exceptional image quality even under low-light conditions or in enlargements. The film's outstanding performance is even more evident when combined with the exceptional sharpness and exposure correction performed by Frontier digital image processing. In the new Superia 1600, sharp, crisp images are achieved through newly developed Nano-Structured S (SIGMA) Grain Technology. This produces smooth granularity that is not typically expected of high-speed film. Fujifilm continues to expand its full line of Fujicolor QuickSnap one-time-use cameras, meeting the rising demand from consumers who are using the product on a more consistent basis. To take advantage of this trend, Fujifilm will introduce a convenient 2-pack of the popular 27-exposure model, as well as a new 39-exposure model. In a continuation of its broader branding efforts, Fujifilm will debut new consumer film and one-time-use camera packaging at PMA 2003. The attractive new packaging underscores the company's commitment to providing consumers with a selection of high quality photographic products to capture everyday life events. The new packaging features a curved header that differentiates Fujifilm from other brands and the recognizable green, in a dynamic design with a modern look. New Professional Films Debut In 1990, Fujifilm transformed the world of professional imaging with its launch of the first FUJICHROME Velvia color transparency film. Today, Fujifilm once again redefines the color reproduction palette for professional photographers, with the introduction of FUJICHROME Velvia 100F Professional. This new color transparency film brings the ultra-high-saturated color of Fujifilm's renowned Velvia to the ISO 100 speed class. Employing the industry's first Multi-Color-Correction Layer technology in a color reversal film, as well as new coupler and emulsion technologies, FUJICHROME Velvia 100F Professional delivers world-class color fidelity, reproducing the finest nuances of hues that test the limitations of conventional films, along with ultra-fine granularity (RMS** granularity of 8***). Fujifilm will introduce FUJICHROME Astia 100F Professional, a new color transparency film offering strikingly improved reproduction of skin tone and texture, which will change the face of the fashion, portrait and commercial photography market segments. FUJICHROME Astia 100F combines exceptionally smooth, natural rendering of skin tones from highlights to shadows with world-class color fidelity across a full palette of hues, thanks to Multi-Color-Correction Layer technology which provides highly accurate color reproduction. With an RMS** granularity of 7***, this film offers photographers an unsurpassed freedom from grain. U.S. Introduction of Instant, Peel-Apart Film for Professionals Fujifilm will introduce to the U.S. marketplace its professional instant color film FP-100C, which produces exceptional picture quality and excellent color reproduction. This ISO 100 instant color film, optimized for use under direct sunlight or electronic flash, produces prints with little to no gradation imbalance, from highlights to shadows, superior light fading characteristics and reduced color variations caused by elongated peeling time. Fujifilm will also introduce FP-100B, an EI 100 instant black and white film, and FP-3000B, an EI 3200 instant black and white film to the U.S.
