>>>>> Because for the cost of developing and tooling up for a very expensive
>>>>> camera you want to sell it to beyond your current user base, i.e., get
>>>>> people to switch brands. A flagship camera has an advertising role
>>>>> beyond that of only a picture taking machine.
>>>> 
>>>> Oh, okay. Well, I buy that. I've seen it happen.
>>> 
>>> Sometimes I suspect it's the *main* reason for a flagship camera.
>> 
>> 
>> Perhaps. The problem right now is that the "flagship effect" has very
>> definitely switched over to the digital realm. Sales of top film SLRs are
>> way down. Film SLRs are old hat and yesterday's news, and are unlikely to
>> have the effects Bruce is talking about. I do buy his points about the
>> reasons for a flagship; I just think that the EOS 1Ds is Canon's flagship
>> right now and the Nikon 1Dx is Nikon's. The EOS-1V and F5 are not currently
>> impressing anybody.
> 
> Yer right on the money there, Mike.

Finally.



<g>

--Mike

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