P�l wrote: "Nikon, on the other hand, is by far the most valuable name associated with photography there is according to marketing and branding specialists. Forget Hasselblad and Carl Zeiss, they aren't even in the ballpark. Canon is nowhere near Nikon in this regard but the brand name is now almost as well known as Coca-Cola and Sony." Indeed, last year, a coworker was shopping for a digicam. "I've decided to get a Nikon," she explained, "because that's what everyone I know uses and that's what they tell me I should get." She wanted me to help her decide, "Which Nikon?" I urged her to try the model before buying it to make sure she felt comfortable with its interface. I was using my company's Nikon CoolPix 900 or perhaps a slightly earlier model. I worked with some fairly bright engineers, but it took them more than 10 minutes to figure out how to change the ISO from 100 to 400 and turn off the flash, even with the Quick Reference chart and full manual in front of them.
