>>> That I agree with.  For Pentax to go anywhere with this digital, it
>>> must be SIGNIFCANTLY cheaper than the Canon 10D.
> 
> PJ> But I don't agree with it! I don't think pentax will be cheaper than the
> Canon unless Canon deliberately would want to rip their customers off. Canon
> have far larger market share and higher
> PJ> volume than the Pentax. It probably also have less features and use a
> simpler AF system. I cannot imagine the *ist D is going to be cheaper.
> Besides, being as keen on volume that Canon is, and
> PJ> the fact that every manufacturer knows that the key to profit to DSLR is
> to get volume up so that it becomes a mass commodity, I'm certain Canon will
> be in the forefront of "cheap" DSLR. I'm sure
> PJ> they won't sit still loosing market share because someone is undercutting
> them. 
> 
> 
>>> That is the best
>>> distinction that could be made.  It also is in keeping with what
>>> people think of Pentax.
> 
> PJ> But that is whats "killing" them. Having cheap customers won't get them
> anywhere. What worries me is what the cheapness anticipation indicates. What
> lies behind it is the belief that Pentax
> PJ> aren't "worth" much, therefore they must be "cheap". This is the
> undercurrent of all those net discussion of the *ist D, and I'm surprised that
> people doesn't notice this. After all, theres
> PJ> nothing in the *ist D specification that indicatetes that it is cheaper
> than the Canon, but still people think it is in spite of the fact that hardly
> anyone can compete with Canon on price.
> 
> 
>>> On count 1, they have succeeded.  I haven't heard anyone saying that
>>> it seemed to really suck.  On count 2 the jury is out.  If the price
>>> is ballpark of a $1000 or so, they will have a hit.  People will buy
>>> it - not just Pentaxians.  If it is close to the Canon D10 street
>>> price (200 or less) then only Pentaxians will buy it.
> 
> PJ> And thats what I have been saying all the time. Theres nothing in the *ist
> that makes it more worth than a Canon or Nikon. However, I do not at all
> believe that the *ist D will be particularly
> PJ> cheap or sufficiently more competitively priced than comparable
> Nikon/Canon. Why should Pentax be able to offer a DSLR cheaper than Nikon and
> Canon when they both are making more DSLR's and are
> PJ> constantly pushing the price envelope? I don't know what this assumption
> in based on. Sure the jury is still out when it comes to price but I believe
> the Pentax *ist D will be priced similarly to
> PJ> the Canon 10D. At least, I can't find no reason to assume otherwise, but
> still people do just that. Pål



I personally don't expect the *ist D to be less expensive than the 10D. As
long as it's not too much more, it will be all right. I doubt anyone would
bother about an extra hundred dollars when it comes to buying the camera
that's right for them.

--Mike

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