Steve wrote:
----- Original Message ----- 

> It definitely means that if you are going to sell every camera you make, there is no 
> use in lowering the price to sell more.  You can't "buy market share" without having 
> the units themselves to deliver.  The correct business approach would be to price 
> the cameras just low enough to sell every one you make.  Making them cheaper 
> accomplishes nothing.  The higher price may even make them more desirable, in a 
> perverse sort of way.
> 


REPLY:

And thats probably exactly whats going to happen. They are almost certainly going to 
price it close to the competition. I don't expect a steal. 
Anyway, digital have some similarities to low volume products. The fact that 
Hasselblad doesn't meet demand with the H1 is seen as an indication that the camera 
sell in huge numbers. However, the fact is probably that this is all about low scale 
production and only filling distributors warehouses globally is going ot equal months 
of production. The Pentax 645N, which indeed was a sucess, wasn't available to some 
countries distributors before a year after introduction. This doesn't mean that they 
sold 10 000 a month. 

P�l

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