I have to say, Tom, that name is the dumbest name they could have come up with. Perhaps if everyone had to buy it online, and all they did was LOOK at it, not pronounce it, much less of a problem. However, I think your scenario of Anti-Marketing is about correct.
You and I might buy one, regardless, but we're unique. We belong to a bunch of folks that are already dyed-in-the-wool Pentax lovers. Well, most of us anyhow... I think if anyone ever does a marketing analysis of Pentax products after the fact, this has to be one of the more colossal mistakes... keith whaley T Rittenhouse wrote: > > And while we are at it, just how do you pronounce "*ist"? > > Leave it to Pentax Marketing to come up with a name that is going to cause a > potential customer to think, "I have no idea how to ask about that camera. I > don't want to make a fool of myselff.... Let me see that Nikon, please>" > > Maybe they should change the name to "Pentax Anti-Marketing Department". Or > maybe "Pentax Let's Drive Ourselves Out of the Camera Business Department". > I can see them sitting around that big table, "No matter what we do we are > still selling cameras. We don't give the customers what they want, and they > still buy tthem. We make sure the flagship camera is not in the stores, and > we still sell them. I know what, we will give the next model an > unpronouncible name, then the customers won't even be able to ask to see it. > That will cut sales!" > > Ciao, > Graywolf > http://pages.prodigy.net/graywolfphoto
