Pentax does advertise, you just have to look for it:
Kind of counter productive if you have to look for it.
Advertising is not the issue. I haven't seen a Canon or Nikon campaign either during the past months.
The issue is the availability of gear on the shops shelves. Here Pentax is represented by the MZ-60, MZ-6 and three standard zooms. If I want to investigate lets say a FA 135/2.8, I have to ask on PDML "what are your opinions on this lens". After a range of conflicting answers, I'm not any wiser, and the only thing I can do is to mail order it. And live with it, like it or not.
Compare this with C/N - except the "big beasts" (300/2.8 etc), I can personally check all the lenses, play with them, mount them on a camera, even put a roll of film through it and check home the results, and decide if I like them or not.
As far as I'm concerned the Pentax offer is exactly what they have in the shops.
cheers, caveman
