Hi
The Name?
I have pictures showing the new Pentaxes in life size (they are small!). So
I'm looking at them from time to time. I was thinking about the funny name
yesterday (did you iu guys come up with the explanation...?)
In the computer world * means The Joker. You search for *.tif when you don't
know the right name.
So, * can mean anything; you name it: Hobbyist, Lobbyist, Liberalist,
Socialist, Copyist, Optimist, Pacifist, Philatelist... what ever passion or
mission you may have, this is the camera for you! The *ist is not the centre
of your attention or activities, but a simply a helping hand in doing what
you do. Like a pocket-knife or a pen. Not bad, eh?

This actually goes quite well with P�l's interpretations (knowledge?) of the
Pentax Company policies - and the  markets, that the *ist cameras are
targeting.
It's all about latitude.

Not an attempt to create the ultimate SLR's that pro's will buy and amateurs
will "copy" (like Leitz, Kyocera, Hasselblad and perhaps, to some extend,
Nikon and Canon). (Pentax have tried, but didn't really seriously make it).
It's about selling millions of "Volkswagens", "Brownies" etc. (I recall
having seen adds saying something like: Don't forget you Pentax (Pentax
meaning camera)!. Kodak did that years ago. Pentax was a leader in the P&S
market sometime in the 90'ies - before P&S went digital.

So friends, stop whining. If you want the ultimate SLR, Pentax is not the
brand for you. If you want a helping hand, *ist may very well be (or trying
to be).
All the best
Dedicated, passionate hobby-ist


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