AND, it is not just camera stores. Best Buy, Office Max, CompUSA, and other office and/or computer stores have quite a stock of digital cameras. Presumably they catch the casual shopper looking for a computer peripheral rather than the photographer looking for a new camera. I have not seen any Pentax penetration of that market, either in the stores or the catalogs or web sites.
Stan REPLY My Optio S was purchased via the Wal-Mart website. Bill
