After reading all the opinions on the "sexism" of the European *istD advertisement, I recently noticed two ads on Canadian TV for digital imaging devices. One was a camera cellphone, and I think the other was a P&S digicam (I may be wrong, I only saw it once).
In the cellphone ad, the man (apparently in a hotel room away from home) photographs his unhappy face and sends the image to the woman to show how much he misses her. She responds by sending a series of images of herself, stripping off her clothes. He gets excited and takes off his shirt, photographs himself, then hits the wrong speed-dial button and sends the image to his mom. Oops! In the other ad, a man is photographing a woman who is wearing a large white shirt, possibly a man's shirt, and you have the feeling she's about to toss the shirt aside. Everyone mentions the convenience and speed of digital imaging, but few mention the ability to easily make and share personal images that you don't want the lab or anyone else to see. Privacy is a useful feature. It appears that the *istD ad is just the start of a new trend in advertising for digital imaging gear, one that may be more popular in Europe at the moment. Some may call it sexist, but the fact is that most women enjoy having their picture taken more than most men do. Ask any professional portrait photographer who most of his customers are, and you'll see. As for prices, the *istD is $2199Cdn (body only) here in Victoria, the same price as the C***n 10D. Pat White
