Harrumph!!! (grumpy enough?) :) Seriously. You market to your strengths. While not wanting to get involved in a battle of the sexes thread, a woman's viewpoint is quite often different then a man's. You are selling your unique viewpoint (i.e. photographer's "eye") and if the way you see and market your vision comes across as cutesy or girly, so be it. A good bit of information given me is that in event photography (weddings etc.) one should hire someone they feel comfortable with, and that should be as important as technical proficiency. >From what I've seen of your work you certainly have good technical proficiency (you wouldn't believe the number of self proclaimed professionals who can't properly expose a negative or compose a small group), so it's your "eye" and your personality that they are hiring. A good return business is a good sign that your marketing is working, though I agree with TV that you should beware of under pricing yourself. It's too easy to have too much work that you are not making an adequate profit from. Philosophies need to be tempered with the realities of running a successful business. Back when I had a membership in the CT PPA there were a few photographers who did wonderfully artistic photography, but their business was marginal at best. Anyone can learn business techniques, no one else has your unique eye.
Butch Each man had only one genuine vocation - to find the way to himself. Hermann Hesse (Demian)
