Yes. It says that since commercials for the *istD have never been on most (any?) people's televisions and commercials for the Canon Digital Rebel have, even tech savy postmoderns who know about PMA aren't going to know about the *istD. Perhaps there's a marketing axiom that states that you can sell a $999 camera on TV but not a $1349 camera.
Interestingly, the hosts did state that Pentax makes great digital cameras but they didn't think they make a digital SLR. I suppose Pentax has decided that "The Crocodile Hunter" can sell Optios on TV but not *istDs. That's their choice but I'm afraid that as Pentax loses market share in the DSLR market, future support for my existing equipment grows more at risk. I just hope this guy who called in finds out that there is a digital body for his existing lenses. Otherwise, maybe we'll be bidding for his stuff on Ebay as he funds his conversion to the Canon. > >Maybe the fact that those >computer guys on TV didn't even know there's a Pentax DSLR out there says >something. >

