Sad? It's no use developing something you can't sell.
Design for profatibility. A company needs to survive. So they should
design what we ask for.


On Sun, 2004-02-22 at 22:52, frank theriault wrote:
> Mike sez:
> 
> "The fact is that the specification of the product when the product is a 
> lens begins not with a technical problem, but with a marketing one. As such, 
> the chief puzzles faced by the engineers is one of dealing with limitations 
> that may have little to do with absolute exercises in design. Only seldom is 
> the marketing problem to make something of higher quality than the 
> competition has."
> 
> What a sad (but I'm sure true) commentary on corporate culture today.
> 
> Thanks for posting that column for us, Mark.  You're right, it's a good one, 
> as Mike's columns always are.
> 
> cheers,
> frank
> 
> "The optimist thinks this is the best of all possible worlds.  The pessimist 
> fears it is true."  -J. Robert Oppenheimer
> 
> 
> 
> 
> >From: Mark Roberts <[EMAIL PROTECTED]>
> >Reply-To: [EMAIL PROTECTED]
> >To: [EMAIL PROTECTED]
> >Subject: Another great one from Mike
> >Date: Sun, 22 Feb 2004 14:10:46 -0500
> >
> >Mike Johnston's "Sunday Morning Photographer":
> >http://www.luminous-landscape.com/columns/sm-04-02-22.shtml
> >
> >--
> >Mark Roberts
> >Photography and writing
> >www.robertstech.com
> >
> 
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Frits W�thrich <[EMAIL PROTECTED]>

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