Re: What gear is on your "lust list" ?

[John Forbes]

Sigma sell their lenses in all the main mounts, and generally at rather 
lower prices than Pentax.  They are therefore likely to sell far more, and 
have far greater economies of scale.

I suspect that they sell anywhere from twenty to a hundred times as many 
of any particular lens as the Pentax equivalent. (Counting all the 
different mounts, of course).

This makes a huge difference to the price they can sell at.  At the end of 
the day, if you produce enough of something using modern fully-automated 
production methods, your cost will be not much more than the cost of the 
materials.  That is why machines have replaced people in manufacturing.

If Sigma sold no more lenses than Pentax, they would long ago have shut up 
shop and retired to the slopes of Mount Fuji to grow lotuses.

John



On Tue, 9 Mar 2004 20:31:50 -0500, Herb Chong <[EMAIL PROTECTED]> wrote:

no more economies of scale than Pentax does. which means that it will be 
no
better or no worse than any other pair of new zoom lenses selling for 
$259
combined. IOW, just above bottom feeder quality.

Herb....
----- Original Message -----
From: "John Forbes" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Tuesday, March 09, 2004 2:46 PM
Subject: Re: What gear is on your "lust list" ?

I think it is all a matter of economies of scale.  Sigma make a lot of
lenses, and presumably hope to sell a lot of this particular pair.  With
automated manufacturing processes the unit cost of producing hundreds of
thousands would be very low.





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