> -----Original Message----- > From: Simon King <[EMAIL PROTECTED]> > > >...but while we're on the subject, what sort of an advertising slogan is > >"Reliable gear for your travels" (IIRC) ? > > "Reliable gear for your Adventures" it was the Steve Irwin Crocodile Hunter campaign. > > Christian >
Well, not that I go anywhere NEAR crocodiles (or snakes, or "Steve-O") but only one piece of Pentax gear has ever given me problems on a trip! (The ZX-5n, whose lens-release button went missing last year in Kentucky; fortunately I found it in the vehicle a couple of hours later.) So if it's aimed at selling Pentax gear to amateurs who might take a trip & want something that won't break down, AFAIK it's truthful. And I think it might indeed appeal. I had an ME Super that kept shooting (but only in manual; still, it could be used) after bouncing on limestone; a P30T that didn't give any problems shooting in a heavy downpour; no problems with the PZ-1 when shooting near waterfalls and having to wipe the spray off the front of the lens after every shot. What I think is really cool is the ad for the WR-90 that showed some guys struggling with a tent in a major rainstorm (at least, I think they were struggling with a tent) and said "It handles conditions that send other cameras running for Mommy." (I guess that's a caption rather than a slogan? But I still like it.) And after two weeks in Jamaica -- including a trip to beach & waterfall -- with the Optio 550 as my only camera, and bringing back nearly 800 pictures, I'd be ready to suggest "Reliable gear for your adventures" myself if they didn't already have it! That little camera went everywhere in my pocket (as it does at home) and I've been extrememly pleased with the resulting pictures. I only wish it had an 800 sensitivity or a faster lens, but that's design not reliability. (The only shots I tried and failed at would've worked with a faster shutter speed, hence the above remark, and I was the one who chose not to use flash for those shots.) I did have one photo equipment reliability problem on this trip. One of my memory cards failed. However that is SanDisk's problem, not Pentax's, and they're supposed to be in the process of taking care of it. ERN
