Peter J. Alling wrote:
I can't think of one that was even memorable enough to dislike. The new US slogan "Pentax, the official digital camera of the internet", is so pretentious.
So what?
Is that a bad Anglo-Saxon word?
If they have so been declared by others, it's a fait accompli. Nothing to be ashamed about.
"Pride" is nothing to be ashamed about.
I remember my old father-in-law thought poorly of anyone who displayed pride, justified or not.
Ahhh well...
keith whaley
Simon King wrote:
Peter observed;
How should I put this, close but no cigar. Or in other words don't
quit
your day job.
Hi Peter, Wouldn't dream of it. That'd change it from 5 minutes of PS'ing to something my mortgage depended on.
...but while we're on the subject, what sort of an advertising slogan is "Reliable gear for your travels" (IIRC) ? I mean, it's not very emphatic, and it's a little odd having a slogan for what is predominantly an optical company that doesn't mention the optics. If all you want is reliable, use a pinhole camera. If they were a vehicle manufacturer they'd probably have something like "Our cars have wheels"
Considering their market share I'd go for something more daring. Something like (to paraphrase a recent historical figure) "It's all about the glass stupid"
Then again, I'm not going to give up my day job. Have there been any Pentax slogans that have been any good? Cheers, Simon
Simon King wrote:
Babelfish sucks. I don't know why so many people use it.
I'm not so sure, I found this from an 1986 Pentax advertising campaign.
Did we only see this in Australia? http://members.iinet.net.au/~celsim/1986/1986pentax.htm Cheers, Simon
How should I put this, close but no cigar. Or in other words don't quit
your day job.
