Hello Takehiko,

Thanks for taking the time to translate this for us.  It provides some
very interesting information.

Domo,  Gokurosan deshita!

Bruce


Wednesday, February 9, 2005, 5:06:09 AM, you wrote:

TU> --- Herb Chong <[EMAIL PROTECTED]>wrote:
>> i reread the NIKKEI release and a couple of others.
TU> <snip>

TU> Here's my brief translation of the article;

TU> =======================
TU> 28th Jan, Nikkei(Tokyo)

TU> 2nd stage for competition with DSLR
TU> P&S spread over to consumers

TU> Structural changes have been taking place in the
TU> domestic(Japanese) digital camera market.  P&S have spread
TU> over to the consumers, and every manufacturer is beginning
TU> to develop/sell SLR's earnestly.  Panasonic, as the first
TU> runner from electric appliances manufacturers, has
TU> declared its entrance to DSLR market and the price range
TU> will be expected to go down to 70-80 thousand JPY from 100
TU> thousand.  The digital camera market has come to the 2nd
TU> stage, after Canon and Sony have won the 1st stage of P&S
TU> market.

TU> Pentax Corporation(Itabashi, Tokyo) is shifting its R&D
TU> resources for digital cameras to DSLR.  Around 70% of 300
TU> engineers dealt with P&S, and the rest for SLR, before,
TU> but the corporation is putting 60% of them to DSLR
TU> research and development.
TU> The corporation is not doing well in the compact digi-cam
TU> market, whose main stream is around JPY30 thousand, with
TU> its weaker brand than that of such electronics companies
TU> as Sony.  The average price of Pentax digi-cams have
TU> fallen down by 30% in the 1st half of fiscal 2004, and its
TU> digi-cam sector seems to have gone into the red.  They
TU> have "lost" the 1st game, and are trying to turn the
TU> tables at the 2nd match.
TU> Konica Minolta Photo Imaging(Shinjuku, Tokyo) is also
TU> emphasising that the main target in the 2005 R&D is DSLR.
TU> At the sales front, many experts are thinking that
TU> consumers used to compact digi-cams are beginning to shift
TU> their equipments to DSLR's.  DSLR's hold only 4% of the
TU> digi-cam market on the sales number basis.  However,
TU> manufacturers are eager to get larger share in the
TU> domestic market, in order for favourable competition in
TU> the international market.
TU> Lower price DSLR's are the symbol for this eagerness. 
TU> DSLR's used to be, at least, JPY150 thousand, but Canon in
TU> September 2003 and Nikon in March 2004 introduced consumer
TU> model of slightly over JPY100 thousand.  Olympus and
TU> Pentax followed them last autumn.  Panasonic,
TU> collaborating with Olympus, is expected to introduce its
TU> 1st DSLR in the spring of 2006.  DSLR market, as well as
TU> compact digi-cam market, will be fierce battle of
TU> development and sales.
TU> The next step for consumer DSLR's will be the price range
TU> of consumer film SLR's around JPY60-80 thousand.  Canon,
TU> Nikon, and Pentax are expected to introduce this price
TU> range DSLR within this year.
TU> This development/sales competition will be very tough. 
TU> Some minor manufacturer is thinking about exiting from the
TU> compact digi-cam market, which is not profitable enough. 
TU> This trend may totally change the market share of
TU> digi-cams.
TU> ==============================

TU> Some figures from the article

TU> CIPA's forecasts for 2005
TU> (Digital camera)
TU> Global sales: 72,200 thousand units(+20.8%)
TU> JPN sales: 8,700 thousand units(+1.8%)
TU> Int'l sales: 63,500 thousand units(+24%)
TU> (Film camera)
TU> Global sales: 6,400 thousand units(-36.5%)

TU> Results for 2004
TU> (Digital camera)
TU> Global sales: 59,765,768 units (+37.7%)
TU> Int'l sales: 51,218,888 units(+46.5%)
TU> JPN sales: 8,546,880 units(+1.3%)
TU> *on the price basis, JPN market fell down by 0.7%
TU> (Film camera)
TU> Global sales: 10,080 thousand units(-38.2%)
TU> SLR sales: 1,198 thousand units(-48.9%)
TU> =========================

TU> Hope this helps.

TU> Sincerely,

TU> Takehiko Ueda
TU> OSA, JPN
TU> [EMAIL PROTECTED]




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