>Pentax is about to undertake a restructuring program. Most production will
>be shifted to outside Japan. Some restructuring in Japan is also taking
>place. The main lens factory will be closed down.
>The reason given for the restructuring is to increase brand image (much
>needed if you ask me); give customers what they want when they want
>(possibly meaning faster reaction time to market trends); More "hit"
>products (strong sellers); Price competitiveness; Ensure growth potential
>etc....
>
>Anyway, I guess this means that the volume products will be moved outside
>japan while high image products will be made in Japan (Medium format,
>Limited lenses, MZ-S etc).
The number one reason I can think of when shifting the factories outside
Japan, is to keep the cost down. Based on their track record, I doubt their
image would be changed significantly.
regards,
Alan Chan
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