I attended a baseball match last night. It was the Yankees of New York City visiting the Orioles of Baltimore. Very exciting game and the Orioles managed a come-from-behind victory over the visiting New York team with a final score of New York 6, Baltimore 7.
<pentax_content> During the game there was a rolling advertising banner behind home plate visible on TV during each pitch. One of the adds was for Pentax. It said (and I am NOT making this up!) "PENTAX" in big bold red letters and below in smaller print "Digital Cameras <spaces> Endoscopes" </pentax_content> Granted Baltimore is the home of Johns Hopkins Medical Center, but still, it was pretty funny. Great marketing stratedgy. Christian
