On 4/23/05, Mishka <[EMAIL PROTECTED]> wrote:
> if any company can pretend to be that, it should be cosina. not pentax
> by any measure you can come up with (other than lack of market share).


I don't think anyone said that Pentax holds themselves out as the
Apple of the photography industry, I just thought it was a clever
phrase on Jon's part.

I'm sure it's not 100% accurate, and maybe Cosina may fit the bill
better in some ways, but it's not completely incorrect as stated,
IMHO.

Part of the problem with Cosina is that they're hardly thought of as a
"brand" by many who aren't familiar with photography.  They make
bodies (and lenses?) for other companies, and they now own the
Voigtlander name.  Ask the average guy on the street what Cosina
makes, and they'll likely have no idea.  Ask that same person what
Pentax makes, and there's an even chance they might know.

cheers,
frank

-- 
"Sharpness is a bourgeois concept."  -Henri Cartier-Bresson

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