----- Original Message ----- From: "Tom C"
Subject: Re: Film is dead...



What would possibly convince me to take $80 - $110 out my wallet and give it away for nothing?

After sales service.
We had a big box move in on us when I was still im the camera shop. They undercut everyone by having minimal service levels and minimal overhead.
Sure, they would beat us up on price, but when their customers couldn't kake the equipemnt work, they wouldn't help either.
We eventually had to institute a bill of sale policy because so many Superstore customers were coming to us for free advice that it was impacting our customers service levels.


Local service does cost extra. Online retailers don't have service or support staff, they don't have display equipment or even a store.
Buddy with the vacuum cleaners may well be flogging them out of his basement.


William Robb




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