if you are making a profit on each unit. the speed at which prices erode is what makes it a dangerous thing to do because once you start discounting, it's how thin a profit margin you are willing to work with. price erosion is about 25-30% a year right now for P&S digital cameras. it's starting to drop faster in DSLRs now.

Herb...
----- Original Message ----- From: "David Oswald" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Tuesday, May 03, 2005 10:57 AM
Subject: Re: Apples and Oranges (was Re: Why and How I switched to Canon (for those who care) long)



Market share is a good thing, is it not? Greater market share means greater financial resources to dominate the market with a broader selection of product. Market share is the golden goose. And one way to grab it is to incentivize large buyers to buy your product.




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