It just occurred to me that the "*" symbol comes from aster (from Greek, star), isk (characterized by a specified trait or quality). Perhaps *ist D[igital] camera actually translates to "star quality digital" camera. Well, perhaps it is "star quality", but it won't get the "star" parts if it doesn't get the name recognition. The best recognition comes from product placement. If the product placement works, the product used to create the fame for the name doesn't actually have to make money. The brand itself is recognized by more people, and recognized as synonymous with quality.

Regards,
Bob...
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"A picture is worth a thousand  words,
but it uses up three thousand times the  memory."

From: "Sylwiusz" <[EMAIL PROTECTED]>

On 2005-06-01, at 21:04, Boris Liberman wrote:

It just occurred to me - Pentax is *actually* competing with Nikon and Canon on "*istD and lower" market segment. It is probably where the most money is w.r.t. DSLR sales...

Thumbs up, Pentax!
Good for them! They'll earn money needed to create *istD successor for all Pentax enthusiasts :-)

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