They also sponsor a number of PBS shows, such as nature, where the audience demographics are terrific. The most often seen commercial is one in which a number of animals are shown in close shots, at the peak of some action, and the voice over is something like "Canon ... know how." Simple, to the point, and aimed at a great demographic. A lot of people who watch PBS are the same people others go to for advice on what to buy ..
Shel > --- Christian <[EMAIL PROTECTED]> wrote: > > Ok, then, how does Canon or Nikon get attention for their boring, "me too" > > products? They advertise. They have really bad TV commercials showing some > > dope in the stands at a football game getting gorgeous shots with the kit > > lens on the RebelD. Pentax doesn't advertise their DSLR lineup at all in > > the US. I've only seen print and TV adds for the Optios. Even if Pentax > > were to design a DSLR with flair or funky looks, no one would see it because > > it's like they are keeping a secret by not advertising.
