that is what most people think these days. it shows up in the sales and
marketing of many consumer goods, not just cameras.
Herb....
----- Original Message -----
From: "Godfrey DiGiorgi" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Sunday, September 18, 2005 10:17 PM
Subject: Re: Pentax K 2.5/200mm
I've never seen any particular reason for brand loyalty beyond the
economic one: I have X amount of money invested in BrandR system
equipment, I want to minimize the cost of improving part of my system.
This is "brand lock in", not loyalty.
The bottom line: Does the equipment do what I need it to do? If it does,
I am happy with it. If it doesn't, I shop for equipment that does.
