William Robb wrote: > Most consumers want to buy a camera, and not have to do > anything other than > push the shutter button. They don't want to worry about, > think about, or > have to know about camera exposure settings. > They buy SLR cameras mostly because they get sold on the idea of > interchangable lenses (though most of the time they take the > kit zoom lens > and may buy a short telephoto zoom and nothing else), not > because they want > more exposure controls that they most likely don't > understand, nor want to > understand. > This I know from my years of selling equipment and serving > customers at the > retail level.
I can think of two people I know who have DSLRs who will probably never take the lens off the camera it came with. So many times on eBay and other adverts you see lenses for sale boxed as new and never used. How many people across the world have Pentax cameras and/or lenses that have sat unused in a cupboard or loft for more than a decade? People on this list are enthusiasts or dedicated users of the equipment but for an unknown percentage of new sales, six months down the line the photography bug could have gone and the whole lot goes into indefinite storage. The chances are if the bug bites again, they will want the latest equipment at the time anyway and so the cycle starts again... Malcolm
