...by sticking to high qaulity stuff, no matter if it's consumer, prosumer or professional cameras we're talkning about.
Pentax is a "niche" brand. Still living off the image of the Spotmatic days, when Pentax was at the cutting edge with Open Aperture Metering, Multicoating and brilliant lens design. Pentax is not for the broad masses, nor for the demanding pro's - which would mean being ahead of the "state of art" technology - and HUGE developing insvestments - like Canon who are developing their own CMOS sensors etc. Pentax is (still) famous for excellent lenses, fine user interface (not too a lot of buttons and whistles, and buttons rather than MENU's as well as optional manual overide of most used automatics) - and rather high quality, precision and and backwards compatibility. Not to mention the beautiful design. It is or has been close to being the poor man's Leica. The D is not a bad example of this philosophy. But in stead of sticking to this Pentax seem to make cheaper and cheaper consumer cameras showing an increasing amount of shortcuts and compromise. This will serve to a place Pentax in a market segnment along with Panasonic, Casio, Ricoh etc. This is not a strategy for a long term survival as far as my judgement is right. When was the last really successful Pentax made. The LX? The MX? I geuss that Pentax have lost market shares since the upcomming of auto focus somtime in the eighties. At that time Minolta took over (the consumer and prosumer market) as far as AF and exposure and focus predictalbility is concerned. As the digital revolution emerged Olympus and Canon took over. Leaving Pentax, Minolta, Contax behind. What a realistic sirvival stregegy is, noone knows. I guess Pentax is trying to find a niche in the consumer and prosumer segment - competing with primarily with Olympus, Konica-Minolta. Regards Jens Bladt Arkitekt MAA http://hjem.get2net.dk/bladt -----Oprindelig meddelelse----- Fra: Kenneth Waller [mailto:[EMAIL PROTECTED] Sendt: 23. september 2005 15:20 Til: [email protected] Emne: Re: Re: How Pentax Could Survive >being an excellent wildlife photographer isn't enough It helps to have a known name in the field. Kenneth Waller -----Original Message----- From: Herb Chong <[EMAIL PROTECTED]> Subject: Re: Re: How Pentax Could Survive being an excellent wildlife photographer isn't enough. photo editors are continuing raise the standard for what is acceptable and that 1 out of 1000 shot of 30 years ago has become a 1 out of 10 shot of today, most because of technology. Herb.... ----- Original Message ----- From: <[EMAIL PROTECTED]> To: <[email protected]> Sent: Friday, September 23, 2005 3:47 AM Subject: Re: Re: How Pentax Could Survive > So being a photographer is easy, you just have to buy more expencive > equipment? I'd better buy a 1Ds MkII then... .-) ________________________________________ PeoplePC Online A better way to Internet http://www.peoplepc.com

