NO - You and others keep forgetting repeatly that
this IS NOT a simple cost reduction
issue this is a KEY FEATURE removed
for cost reduction. I doubt you could
serious be talking about removing
$0.03 cents in production cost
of an item AND losing a key feature
is ever viable unless you are selling
something like a 99 cent retail price
product which this is not.

Regarding the $5 part, I threw that
number out as a rough part cost
and later stated I thought it
might add about $20 in the final
product. It's a rought estimate
based on the part and the overall
complexity of the camera for $600.

If you want to take shots at that
fine, but its my honest opinion
and its something no one else
has provided even rough guesses
on, its an estimate. This is based
on how simple it is and how its
been found in many very cheap
cameras (under $200) in the recent
past. Whats yours? If you think
its way higher explain why please?
jco

-----Original Message-----
From: Godfrey DiGiorgi [mailto:[EMAIL PROTECTED] 
Sent: Tuesday, September 20, 2005 11:10 AM
To: PDML
Subject: Re: Camera engineering (was Re: Rename request)



On Sep 20, 2005, at 5:34 AM, J. C. O'Connell wrote:

> You don't need to be a camera engineer
> to see that in the overall cost of designing
> and building these cameras that this INCREDIBLY
> simple and cheap part removal COULD NOT
> result in any signifigant cost savings due
> to the much more massive engineering costs required
> for the rest of the camera and also the much
> much higher overall parts costs. ...

You asked me to respond directly to your statements so I suppose I  
will, just this once (again).

In the design of a computer logic board intended to sell in total  
number of units far less than a camera body, I've been at the  
engineering meetings where three hours debate was spent on whether to  
go with one or another design based on the cost/benefits of saving  
$0.03 cents on component cost. You've said (repeatedly, ad nauseam)  
that this functionality could be achieved with a $5 part.

To put a $5 part into the design without damn good reason from  
Marketing, Engineering and Support requires something like an act of  
god in the face of ultimate catastrophe. That is the reality of  
manufacturing decisions when it comes to mass produced devices today.

You may disagree with that, but in doing so you demonstrate your lack  
of understanding of modern business.

Godfrey

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