Quoting Amita Guha <[EMAIL PROTECTED]>: > > Talking of which, has anyone else noticed a fashion for 'shopping flare > > spots _into_ movies? > > My boss (a former photography student) and I were discussing this > trend in fashion and advertising photography. Maybe the theory is that > it makes everything look sunnier & happier? > > Amita >
It is definitely a trend, although I don't know about photoshopping it in. In the commentary for Sideways, the two lads say the DP deliberately went for lens flare and a warm-tone palette to give the vineyard scenes that early 70's movie look, sunny and happy. D

