Quoting Amita Guha <[EMAIL PROTECTED]>:

> > Talking of which, has anyone else noticed a fashion for 'shopping flare
> > spots _into_ movies?
> 
> My boss (a former photography student) and I were discussing this
> trend in fashion and advertising photography. Maybe the theory is that
> it makes everything look sunnier & happier?
> 
> Amita
> 


It is definitely a trend, although I don't know about photoshopping it in. In
the  commentary for Sideways, the two lads say the DP deliberately went for lens
flare and a warm-tone palette to give the vineyard scenes that early 70's movie
look, sunny and happy.

D 

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