My reaction was somewhat different. I read the paragraph you quoted and
thought "B******t". :-)
I sent the quote to my son (a Toyota USA Market Planning Administrator), and
he answered "B******t". :-)
Lewis
My reaction was the same ...
Shel
> [Original Message]
> From: frank theriault
>
http://rochesterdandc.com/apps/pbcs.dll/article?AID=/20060106/NEWS01/6010600
1
> "The new mark, based on a customized typeface, is designed to give the
> company a contemporary look but be flexible enough to apply in new
> ways and new venues across Kodak's varied businesses --everything from
> tiny handheld digital cameras to computer software to the letters on
> Kodak buildings around the world."
>
> Huh? Are they looking at the same "new corporate logo" that I am?
> Does it say something that the old one doesn't?
>
> I don't know much about the marketing and advertising biz, so I'm
> obviously ignorant, and don't know much about these things...
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