...from a few months ago to Pentax.  Who was it that
compiled it?

Rick

--- Bob Shell <[EMAIL PROTECTED]> wrote:

> 
> On Feb 27, 2006, at 9:16 AM, Rob Studdert wrote:
> 
> > It's not supposed to be a friggin strip tease.
> 
> 
> It isn't?
> 
> This is how things have been done since I have been
> in the business.   
> I've even written a lot of those press releases.
> 
> You want to create a buzz about your product while
> it is still  
> vaporware.  This gets you feedback full of
> information no paid  
> consultant could give you.  You want to tease just
> enough to keep  
> people from buying your competitor's product while
> waiting for  
> yours.  You reveal just little bits of skin here and
> there, but keep  
> the "goodies" covered up until the product is
> finally ready.
> 
> The truth is that if you just throw everything out
> there in the open  
> in one act, people realize that it really wasn't
> very interesting or  
> exciting.
> 
> Bob
> 
> 


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